Ever heard of latent semantic indexing? Well it’s important if you want top rankings in the search engines.
When search engines find a keyword or keyword phrase on a webpage, they automatically search for other related words and phrases they would reasonably expect to see. For example if you’re writing an article on snowboarding, the spiders may also search for boarding, riding, skiing, free riding and so on.
If the search engine spiders find these related words or phrases they have more confidence the primary keyword is being used in context, and therefore they will judge the page as more relevant.
Latent Semantic Indexing (LSI) has been an active part of search engine ranking for a few years and as more and more content is published online, it’s becoming more important for webmasters to recognize it and make use of it when writing their content.
Search engine optimization is part science and part art. The science comes from understanding the technology involved in meeting and understanding the search engine algorithms. The art, creating valuable content that includes your sometimes awkward keywords and keyword phrases. As your business grows and your web pages and content increase, you’ll want to stay on top of this ever changing practice.
Related posts:
