A phrase you are going to be hearing a lot of in the future & maybe you’ve heard it already is The Value Proposition
You can think of The Value Proposition as a measure of the benefit or experience that you, your product & your business provide to the customer, but it’s much more then just that.
While researching The Value Proposition I came across this wonderful diagram which clearly shows the elements you need to create a compelling value proposition.
The same site also gives an excellent technical definition of the value proposition ” a clear, compelling and credible expression of the experience that a customer will receive from your value-creating offering’
So during your product creation process keep The Value Proposition in mind because it’s changing the way products and services are being created & sold.
The Value Proposition is just one of many major changes to the online marketing industry in 2010, you can check out this free video reveling more about The Value Proposition & six other major changes you must adapt to, to be successful online in 2010.
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