The Latest Change To Google’s Search Algorithm

The latest change Google has made to it’s search algorithm is designed to bring ‘fresher’ and newer content to the top of it’s results.

For example if you’re searching for the ‘European Championships’ it will presume you are searching for the championships next year and not one from 20 years ago.

Google explains it like this:

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.

This update shouldn’t change much for people who regularly update their content in fact it should help them, but if you’ve got a static site and are not updating content regularly this is another update which could hurt your rankings. So bottom line….. start making regular updates to your content, blogging is one of the easiest ways to do this.