With any major event or incident new search terms which would have gotten no traffic before can turn into the most searched terms on the web!

The search engines have adapted to this by introducing results from social sites like twitter & facebook, blogs & of course news sites which report these incidents in almost real time.

From a marketing point of view it’s very important to be aware of ‘hot trends’ and ‘hot searches’ in your industry because by not joining the discussion you may be missing out on a lot of traffic.

For example one of the hottest trends on Google right now is Brazilian player Kaka’s red card in the world cup game against the Ivory Coast. If you search Google for it you will get a mix of blog posts, twitter & facebook feeds, news sites & youtube videos.

So while as a small marketer you may not be able to get access to the major news sites you can blog, create youtube videos, tweet & facebook about hot trends in your niche or industry. Doing so can mean a lot more traffic!

You can see the ‘hottest trends’ in Google search activity every day over at Google Trends

Technorati Tags: google hot trends, increase website traffic, kaka, kaka red card, kaka sending off, trend marketing

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