The Faster Copywriting Cheat Sheet for Bloggers


Guest post by James Adams

Writing takes time: bloggers know that. Bloggers also know that good quality content is vital to their success. Besides writing, bloggers have many other things to do, so time is of the essence. To take advantage of the little time you have, here are some hints that will help improve your writing and your writing speed so you can get more done in less time.

1. Optimize copy length. As blogger, you want to make sure you adequately address your topics, but it’s also important to balance your time. One way to do this is to write only the length you need. A study is published on the Internet demonstrating that longer copy generally earns more revenue. If you examine the data, however, you will see that short copy makes money too, just not as much. When you consider your time, however, you might find that you can earn more by writing less. Besides, shorter copy usually looks better and is easier for visitors to read.

2. Develop a Routine. Spend some time upfront thinking, dreaming, planning, and collecting your thoughts. You might think you can afford that down time, but it will pay off.

3. Start writing now! Sometimes the hardest thing to do is getting started. You’ve had a busy day and you’re probably tired and slow to get your thoughts going. In this situation, try writing. Force yourself to get started. Don’t worry about typos either; you can fix them when your writing is done.

4. Set a time limit. Some writers feel like they write faster when their time is almost up. You can simulate this by setting a timer and going all out until the buzzer goes off. You can even make it a game and see how much you can do in the allotted time.

5. Limit your topic. Including too much information gets you writing more than you have to. Do what you can to limit yourself to five points or less whenever possible. When new ideas come into your mind, save them for later.

6. Collect your ideas in a file. Whether you use a physical file or just a folder on your hard drive, you can save up your ideas so when you need to write, you’ve got plenty of material to work with.

7. Do your research first and then write. This way when it’s time to write you have your material ready on your screen or on your desk. Writing will go faster when you aren’t pausing to look up facts.

8. Read aloud. Save editing time by reading your material aloud. This keeps your mind on the material and uses your eyes and ears to double your chances of catching mistakes.

9. Get some quiet. You may think that this is impossible. You’re in a noisy workplace all day and then at home you have the children, the television, video games, and more going off all around you. Once everyone is in bed, you’re too tired to write. Many writers find that too much noise detracts from writing, making the process take longer. If you’re stuck in a noisy environment, try using some noise cancelling headphones, ear plugs, or over-the-head hearing protection like they use at the shooting range when it’s time to write.

10. Get done and leave it behind. You’ve done the best job you can do in the amount of time you have to work with. Don’t extend the project through constant revision. Resist the urge to be a perfectionist and publish your material.

If you’re a blogger or a writer of any kind, try these tips out and see if they make a difference in your life. Even if each suggestion saves you only a minute or two, they add up. Writing takes time, so the more time you have, the more money you can make and the sooner you can go do something else.

James Adams is a blogger working with an online supplier of HP 364 ink and other supplies.

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6 Comments

  1. Frank Lee says:

    One little tip I use for myself is ‘to dig my well before I am thirsty’.

    While writing a post, if ideas are flowing well the piece can be done quickly. The hardest part is to connect the ideas and make the content flow nicely.

    I would collect the writing ideas IN ADVANCE. I carry an ipod with me all the time. Whenever a good writing idea pop up in my mind, I drop it down. Some people like to use a journal too.

    And I find putting metaphor and story at the end of the post can move people to take action.

  2. oordopjes says:

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  4. Bert Abeita says:

    for some of social media sites. I Need the names of a few firms that have done work with some web 2.0 firms e.g mint.com, twitter, facebook or has experience with usability studies and social media webdesign.

  5. ptc says:

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