RSS is widely becoming a very powerful marketing tool on the Internet. It is being picked up by Internet marketers around the world every day who knows about its usefulness.
Nevertheless, there are still a majority of people on the Internet who haven’t used RSS to syndicate their content.
This new technology can change the way you keep in touch with your subscribers or readers permanently in a lot of ways.
For people who still don’t know what the RSS is, here’s a definition – RSS is an acronym for “Really Simple Syndication” or “Rich Site Summary”, and the XML extension is the format used for distributing your NEWS Headlines via the Web, which is known as Syndication.
Syndication is what makes RSS so powerful – you can unleash your message across the web instantly to your subscribers and readers through RSS. So what are the 8 most powerful reasons you should be using RSS? Read below:
1. Readers can opt-into feeds.
Like autoresponders, RSS allows your prospects to opt-into the feeds they are interested in and also be able to opt-out when they want to through their RSS feeds reader. It is almost similar to building a list of subscribers! (just like on the menu on the right)
2. You don’t have to maintain an RSS feed.
This is a “burden-take-off” for savvy and busy Internet marketers as RSS is free to use and it doesn’t require that much effort as building a list. Of course, everything has its pros and cons. When you don’t need to spend time for your opt-ins, you won’t have a closer relationship with them and it makes promoting your product much harder.
3. You have the ability to Syndicate your content.
This is the true power of RSS. It gives you the ability to Syndicate your content – and e-mail your subscribers instantly letting your them know about your content right away.
4. Promotions and sales.
Again, similar to an autoresponder RSS lets you broadcast your promotions to your subscribers. This way, you can earn money through your RSS feeds as well.
5. No filter problems.
Every RSS feed passes through e-mail filters. You won’t have to worry about your message being filtered anymore while syndicating an article. All your messages are delivered 100% to your subscribers.
6. No spam complaints.
People who want to subscribe for your RSS feeds will need to do it with their RSS reader. They will need to abide by the Privacy Policy that you are allowed to send them your syndication anytime without being called spamming. Another great feature!
7. Many ways to read feeds.
RSS is very versatile because it lets you read feeds in many different media platforms. Some of the examples are browser readers while others use software to read their feeds. Other than that, people can view feeds on different operating systems like Microsoft Windows or Mac.
8. Free traffic and promotion.
RSS is one of the greatest ways to get free traffic to your website without needing to spend a single penny on advertising. This alone can save you hundreds of thousands of dollars in advertising a year to advertise your online business.
If you don’t have time to set-up your own webpage with RSS feeds it is recommended that you set-up an account with Blogger.com and head over to FeedBurner.com to set-up an account. FeedBurner will generate you a RSS subscription page automatically with any RSS feed URL you favor and inserted.
To learn more about blogs & RSS visit Rob Benwell’s Blogging to The Bank
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