Talk About A Successful Product Launch – $550,000,000

‘Modern Warfare 2′ rakes in $550 million in first five days
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Call of Duty: Modern Warfare 2 continues its onslaught on video game sales records.

Activision says the first-person shooter grossed $550 million worldwide in its first five days of release, an entertainment industry record. The game bests previous record-holder Grand Theft Auto IV, which generated $500 million during the same timeframe in 2008.

No word yet from Activision on how many copies of the game sold globally since its arrival on November 10. According to Activision estimates obtained by the Los Angeles Times, about 8 million copies were sold.

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