新闻从佛罗里达,并且怎么您能发现高交通主题词
2008年2月5日在8:51上午
想今天在我的第一班飞行之前流行此。 我应该采取对天空在三o `时钟附近。 (真正地盼望它)雾清除了&没有一朵云彩在天空,它是完善的天气为飞行! 并且冠上它它象80度外面,采取一点习惯,当您习惯对南爱尔兰的湿,冷&雨天。 好祝愿我运气!!! 这一篇巨大文章为您:
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搜索引擎 主题词选择
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查寻引擎是驾驶潜在的顾客到您的网站的车。 但为了访客能到达他们的目的地-您的网站-您需要提供他们以将指挥他们对您的站点的具体和有效的标志。 您通过创造仔细地选上的主题词做此。
认为正确的主题词作为开门咒! 互联网。 发现确切地正确的词或词组和presto! 囤积居奇 交通 拔对您的前门。 但,如果您的主题词太是将军或太使用过度的,一直实际上做它的访客的可能性对您的站点-或的看见其中任一真正 赢利 从到达的访客-剧烈减退。
您的主题词担当您的营销战略的基础。 如果他们没有选择以伟大的精确度,没有
事关多么进取您的市场活动可以是,适当的人可能不得到机会发现对此。
如此您的第一步在密谋您的战略将会集和评估主题词和词组。
您大概认为您确切地已经知道正确的词为您的查寻词组。 不幸地,如果您未跟随某些具体步,您大概错误。 是客观的是坚硬的,当您正确在您的企业网络时的中心,是原因您不可以能从里面选择最高效率的主题词。 您需要能认为象您的顾客。 And since you are a business owner and not the consumer, your best bet is to go directly to the source.
Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.
The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.
Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.
The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.
Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.
You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.
Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.
Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better.
Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled enders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.
The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in?
The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.
Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.
Luckily, some new tools (such as trackpoint) have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.
This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.
Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.
Helpful tools:
www.goodkeywords.com
www.wordtracker.com
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