Juste a voulu sauter ceci dehors avant mon premier vol aujourd'hui. Je devrais prendre aux cieux autour de l'horloge de `de trois o. (vraiment attendant avec intérêt lui) le brouillard s'est dégagé et il n'y a pas un nuage dans le ciel, il est temps parfait pour le vol ! Et le compléter outre de lui est comme 80 degrés dehors, prend un peu d's'habituer quand votre accoutumé aux jours humides, froids et pluvieux de l'Irlande méridionale. Bon souhaitez-moi la chance ! ! ! Voici un grand article pour toi :

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Choix de mots-clés de Search Engine
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Les moteurs de recherche sont les véhicules qui conduisent les clients potentiels à vos sites Web. Mais afin des visiteurs pour atteindre leur destination - votre site Web - vous devez leur fournir les signes spécifiques et efficaces qui les dirigeront bien vers votre emplacement. Vous faites ceci en créant des mots-clés soigneusement choisis.

Pensez aux bons mots-clés comme sésame ouvert ! de l'Internet. Trouvez les mots ou les expressions exactement bonnes, et le presto ! les amas du trafic tireront vers le haut à votre porte avant. Mais si vos mots-clés sont trop général ou trop surutilisés, la possibilité de visiteurs lui faisant réellement tout chemin vers votre emplacement - ou de voir tous vrais bénéfices des visiteurs qui arrivent - diminutions nettement.

Vos mots-clés servent de base de votre stratégie de vente. S'ils ne sont pas choisis avec la grande précision, non
importez comment agressif votre campagne de vente puisse être, les personnes concernées peuvent ne jamais obtenir la chance de découvrir à son sujet.
Ainsi votre première étape en traçant votre stratégie est recueillir et évaluer des mots-clés et des expressions.

Vous pensez probablement que vous savez déjà EXACTEMENT les bons mots pour vos expressions de recherche. Malheureusement, si vous n'avez pas suivi certaines étapes spécifiques, vous avez probablement TORT. Il est difficile d'être objectif quand vous avez raison au centre de votre réseau d'affaires, qui est la raison pour laquelle vous ne pouvez pas pouvoir choisir les mots-clés les plus efficaces de l'intérieur. Vous devez pouvoir penser comme vos clients. Et puisque vous êtes un propriétaire d'affaires et pas le consommateur, votre meilleur pari est d'aller directement à la source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better.

Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled enders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in?

The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools (such as trackpoint) have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Helpful tools:
www.goodkeywords.com
www.wordtracker.com

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