Advertisements in Gmail have always been targeted pretty well but Google is making more of an effort to further improve targeting in Gmail ads. Of course from a marketers point of view this is great news & it’s also great news for local businesses as they will be able to get ultra targeted visitors from Gmail, as I would imagine that the data Google receives from peoples emails is about as targeted as it gets!
Google says:
“With features like Priority Inbox, we’ve been working hard to help sort through the ‘bacn’ in your messages — the unimportant messages that get in your way. Soon we’re going to try a similar approach to ads: using some of the same signals that help predict which messages are likely to be important to you, Gmail will better predict which ads may be useful to you. For example, if you’ve recently received a lot of messages about photography or cameras, a deal from a local camera store might be interesting. On the other hand if you’ve reported these messages as spam, you probably don’t want to see that deal.”
You can watch what Google has to say about all the improvements their making to Gmail ads in the video below:
Related posts:
- How To Add Twitter To Gmail. (The Gmail Twitter Gadget)
- New Google Phone Service Whispers Targeted Ads Directly Into Users’ Ears
- Project Titan: Facebook Email Is On The Way? (What Does It Mean For The Ads Platform?)
- Google News Traffic: How To Use Press Releases To Get Top Search Engine Rankings & Increase Your Targeted Traffic.
- Targeted Ebook Creation: 7 Ways to Make a Profit With Ebook Creation
