How to set up a brand new niche business online.

I was going through some of my emails the other day & I saw a really great one from a young UK marketer named James Penn.  In fact the email was so good I decided to post it here for you to read (I hope he wont mind!) because I think you can learn a lot from it including how to set up your very own niche business FAST.

Here’s the mail:

Hey Mark,

Now that my exams are over, I have a few free months to spend
building my online business which I’ve sadly neglected over the
past three or four months.

My plan is to create an easy to set-up, easy to manage and easy to
replicate niche business that is producing $10,000 per month in
revenue by September.

I’ll be starting virtually from scratch. I do already have the
domain which I’ve owned for about four years and that domain is
currently getting four or five unique visitors per day. I also of
course have web hosting and an autoresponder. And a copy of Rapid
Action Profits which is the script I’ll be using to handle sales
processing and affiliates.

In this article I will be revealing the exact steps I plan to take
(and some that I already have) to get this project off the ground
and producing profit – significant profit.

As I’ve already said, this is a SIMPLE business model. You don’t
need to be John Reese, or Mike Filsaime or Frank Kern to pull this
off. Anyone can do it, and I know you can – so just give it a go!

This plan may not particularly excite you. There aren’t any secret,
unheard of tactics; there aren’t any push button solutions; but
there are a set of proven processes that when combined together
form a powerful system capable of creating a five figure per month
niche information publishing business.

Let’s get down to it…

Process 1 - Market Identification and Research

I want you to target a market where there is scope for a number of
products to be developed. The make money, relationships, health and
fitness markets are prime examples of good markets to target.

A market like ‘how to get rid of acne’ is not a good market because
there is only one possible product you could create. Similarly,
your chosen market should have an abundance of potential customers.
Tens of millions of people want to lose weight, tens of millions of
people want to get better at dating, and tens of millions of people
want to make money – that’s why these are good markets because it’s
easy to find people that desperately want your product.

The market I’ll be focussing on for this project is the weight loss
market – and specifically how to lose stomach fat. It’s likely that
people that want to lose stomach fat also want to slim their legs,
their bum etc. meaning there are plenty of products that I can
create to target the same customers.

Process 2 - Setting Up Your Website To Capture Maximum Leads

There are two ways I’m going to be capturing leads.

Firstly with a typical squeeze page where the primary objective is
to gather leads. This squeeze page gives away a top quality free
report which I’ve had ghost-written for me. It’s only 15 pages but
provides top quality information that my subscribers are going to
love. And if they love my free report then I trust they’ll love my
future paid products.

The second way I’ll be collecting leads is from an “Articles Hub”
page. This is a page where I link to a number of articles that I’ve
written or had written and put on my site. I’ll gradually add one
or two new articles per week.

Why am I doing this?

The only problem with a single page squeeze page website is that
it’s very hard to get traffic from search engines. Remember -
content is king online and search engines love websites with
regularly updating, original content.

Getting traffic from the search engines is like taking part in the
lottery. The more tickets you have, the more chances you have of
winning. Tickets equal content and winning equals traffic.

Similarly, I can now target long tail keyphrases – meaning I could
target phrases like “how to use calcium to flatten your belly”. I
just made that phrase up, but I could go away now, do some
research, write a quick article, put it on my website and hit the
top of the search engines for that phrase.

Another benefit is that I can incorporate affiliate links within
the content to increase my affiliate revenue.

I collect leads by having an opt-in form at the end of each article
and encouraging people to join to receive even more fantastic tips
for losing stomach fat. For some of my premium, longer articles,
I’ll allow readers to read the first half of the content for free
and then force them to opt-in to receive the rest of the content.
This is easy to do with Aweber – simply create a new web form that
instantly redirects to the full article.

For example, I’ll write – or have written – an article called 10
Foods To Rev Up Your Metabolism. I’ll present the first five foods
and then require an opt-in to read the rest of the article. This is
an easy way to provide great content AND get plenty of opt-ins.

Process 3 - Low Priced Product Creation

This is another way to get leads into your business – but proven
buying leads.

Once I have some lead flow into my business – I’m going to have a
product developed. It’s only going to be about 25 pages and I’m
only going to sell it for about $10. The aim is not to profit from
the front-end sales – the aim is to get other people to send me
proven buying leads.

Here’s how…

Once I have the salesletter created for my product and converting
well, I’ll set the product up with an affiliate script such as
Rapid Action Profits and start offering 100% commissions on all
sales to all affiliates. Once someone buys the product they are
automatically added to my list where they will receive more great
content and affiliate offers. These subscribers will be VERY
valuable in the future.

Process 4 - Continuity Product Creation

The next process I’ll undertake is creating a continuity program.
It’s very, very easy to create a continuity program despite popular
opinion. All you need is an auto-responder (Aweber) and a payment
processor (Paypal). You could also get Rapid Action Profits Member
Plus to handle recurring affiliate payments and a members area if
you so wish.

My continuity program will simply be offering four or five premium
articles about 1,000-2,000 words per month turned into a PDF
offering top notch weight loss advice. The content will simply be
emailed to subscribers via my Aweber account. It’s incredibly
simple!

For a fantastic course on setting up continuity income quickly and
easily and turning a profit, take a look at Jimmy Browns fantastic
Membernaire program at:

http://clicks.aweber.com/y/ct/?l=7XSPJ&m=1befP8o8EQl4Ff&b=Q_OAFgvdooqFcwH.jvvGtw

Plus, once you have this program in place it will be easier to
recruit affiliates for your low priced product. Pay 100%
commissions for your $10 reports and then add a OTO for your
continuity program and pay 50% commissions on that. The more you
increase your visitor value, the more affiliates will promote for
you.

Process 5 - Traffic, Traffic, Traffic

Now it’s time to start getting some traffic. There are three places
we want to be directing our traffic.

To our squeeze page
To our “Articles Hub” page
To our low priced report

To my squeeze page I’ll be sending traffic via:

- Article marketing
- PPC marketing – Yahoo, Google and MSN
- Content contributions (provide content for other
websites, blogs and email marketers and link back to my squeeze
page)
- Newsletter advertising and solo emails (paying for ads in
other newsletters)

To my “Articles Hub” traffic will arrive via:

- The search engines
- Social bookmarking (such as Digg, Stumbleupon, etc.)
- Social marketing (such as Facebook, Twitter, etc.)
- Word of mouth (good content gets people talking)

To my low priced report traffic will arrive via:

- Affiliates and JVs. (and lots of it!)

Those are just a few traffic strategies that I can think of off the
top of my head. I’ll update you with other great strategies that
I’ll identify as I go along.

This is a fantastic system and it’s so easy to do.

Just get going with it and learn as you go. Get your free offer,
get your articles hub, get your low priced report, get your
continuity program and get going.

I hope you’ve enjoyed this no strings attached free content. I’ll
be keeping you updated on my successes (and failures) and tomorrow
I have something free and very exciting for you.

Stay tuned and I’ll be back in touch tomorrow.

Talk soon,
James Penn

If you’d like to get on James’s list & learn some of his list building techniques check out Accelerated List Building

Click here for free website traffic

Technorati Tags: List Building, niche business, online business

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