Turning Every Web Page into a Lead Collector
Turning every web page into a lead collector is always a better strategy than relying on a number of different sales pages. Instead, work on getting as many visitors as possible to convert to subscribers – and then, from there, get them to consider buying.
If your page generates a lot of natural search engine traffic, but it ends up on various content pages, consider adding sidebar opt-in forms; and opt-in forms that act as page breaks.
Of course, you will want to spend the time to determine which method is actually the most effective for your given site. For instance, do sidebar opt-in forms work better than top square opt-in forms? Or are you simply better off altogether by using text link advertisements to your actual opt-in page?
Another way in which you can begin turning every web page into a lead collector is to create a javascript hover-over or fly-in. These are different variations of “pop-up,” which are actually a moving part of the page, rather than a separate page altogether.
If you decide to go the hover-over or fly-in route, you will want to make these opt-in forms as non-invasive as possible. If people suspect this is related to its hated cousin, the pop-up, they’ll click off of your site before they even get the chance to read the form and consider opting-in.
If you use an autoresponder service like Aweber, they will actually allow you to design these forms with their interface. This includes sidebar forms, full page forms, squeeze page forms, and hover-over and fly-in forms.
The best way in which to determine what will really work for you is by testing. You may even want to consider using multiple forms on the page, such as a sidebar form and a fly-in form. This can considerably increase your conversion rates – and subsequently turn every page into a lead collector.
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Hi! Thanks for a good web site! Since I am in Norway I wanted to click on my flag to get this into my native language, but that didn`t work ….. just so that you guys know it
)
Hi Mark,
yes i am verry interesing because i ave idea since 3 month is the good method for collect e-mail list is dead or 1 a 2 years because RSS SAME not list RSS a millions advetise.
please my friends send my mopre information.
RESPECTFULLY
JEAN-FRANCOIS GUILBERT
This sounds good. The side-bar not the flyins. I HATE the fly-ins and I will not even stay on a page with one. The side -bar is just right because I think it looks just like the page and does not bother you when you are reading. Now how do I get one
The above proposals and future perspectives are very encouraging for me, which is now dependent on the new and attractive suggestions, as you made to me today!But in order that the advantages should be also on your side, I would suggest that, about 20 % out of the first 3 months when this new “spring of money” would start to get money for me, you should be entitled should get this percentage and even more, if the earnings would not be so much! This idea could be asked and discussed with all the persons interested and to whim you send this offer! This would be a reasonable way to pay you AFTER you gave to us this “present” or “gift” to use and get money in an unusual way!I hope that my proposal would be appreciated and, more and more candidates to this
“Unorthodox traffic” would be granted this advantage that they should get the money, where they should pay you more than from the beginning!
These are all excellent ideas, reading your article reminds me of all the times I have seen these same things on other websites and never thought twice about using them myself. The hover or fly-by ads I won’t use under any circumstance because they annoy me! But it is a good article, which to me a good article is one that makes you think. And I am
Mark,
Thanks for great information as always. A peice of the puzzle here and their from you maybe some day I will have enough of the puzzle to make some money.
This one with the opt in on every page is a great idea.
List building is a pain as I give give give free stuff until it hurts and all opt in just to get the free stuff and then just opt out in the same stroke of the keys.
Why do all do that? I would like to know what it takes to just make $100 bucks a day?
Well anyway maybe this idea of yours will help to reach a different and larger croud of people. I sure will try it and again thanks for you help.
Up and Over the Top,
http://www.3dragonenterprise.com
Daniel.
Hi Mark
It’s always nice to hear from you, you are great , and you always keeping us up to date. Thank you
Have a nice day
Thankyou