Introducing Google Video Sitemaps引进的Google视频Sitemaps
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This article is contributed by这篇文章的贡献 Marc Liron马克liron
Introducing引进 Google谷歌 Video Sitemaps视频Sitemaps
…and how online video is going to be even more important to you in 2008 … …以及如何在线视频将会更重要的你在2008年
2007 was the year online video really hit the big time. 2007年是年在线视频真的击中大的时间。
Google, who also have their own video platform called "Google Video" purchased rival video hosting Google的，谁也有自己的视频平台的所谓“ Google视频”购买竞争对手的视频主办
website YouTube.com for a reported $1.6 billion in November 2006, as they just KNEW online video was going to be huge.网站youtube.com一个报道， 16亿美元，在2006年11月，因为他们只知道在线视频将会是巨大的。
The during 2007 online video "exploded" with each week brining a new video hosting company and该在2007年在线视频“爆炸”与每星期brining一种新的视频托管公司和
millions viewing the content, much of it user generated.数百万观看的内容，其中很大一部分的用户产生的。
Roll forward to late 2007 and Google started to "shake up" the way they have traditionally轧辊着2007年年底和Google开始“动摇”的方式，他们历来
provided search results at their iconic所提供的搜索结果在其标志性 search engine搜索引擎 . 。
Now, along with web page, you will also see relevant news items, images, related search terms and links to VIDEO.现在，随着网页，您也将看到相关的新闻，图片，相关的搜索字词的链接和视频。
For example:例如：
Take a look at this search for Darth Vader:采取看看这个搜索darth vader ：
http://www.google.com/search?hl=en&q=darth+vader http://www.google.com/search?hl=en&q=darth + vader
Google have named this UNIVERSAL SEARCH and during 2008 you will see them develop it even further. Google的命名此通用搜索，并在2008年，您会看到他们的发展，甚至进一步。
So What Does This Mean To Me?所以，这是什么意思给我呢？
Well if you are just using Google as a search engine to find stuff, then you are going to have a richer以及如果你只是使用Google作为搜索引擎来寻找的东西，然后你将会有一个更丰富
experience in discovering information you are looking for, as Google is now providing you with经验，在发现的资料您正在寻找， Google现在为您提供
relevant search results in multiple formats.相关的搜寻结果，在多种格式。
BUT if you are a website owner (from now on I call you a webmaster) then you are on quite a ride as但如果你是一个网站所有者（从现在起，我打电话给您，网站管理员） ，然后你就相当共度作为
you try and get your content indexed into Google!您尝试，并让您的内容索引到Google ！
As a savvy webmaster you KNOW that most visitors to Google do NOT pay attention to results作为一个精明的网站管理员，你知道，大部分游客到Google不注重结果
beyond the FIRST page.以后的第一页。 Until "universal search", that meant your page had to rank in the first直到“通用搜索” ，这意味着您的网页已排名在第一次
TEN web page links provided in the search results page, but preferably in the first THREE. 10网页提供的链接在搜索结果页，但最好在首三年。
Enter "universal search" and suddenly your web pages are competing against entries for many different输入“通用搜索” ，突然您的网页上的竞争对参赛作品有许多不同的
formats.格式。 The searcher at Google now has more choice!搜寻在Google现在有更多的选择！
As a webmaster you know it is tough getting your web pages listed (…let alone highly ranked) but at作为一个网站管理员，你知道这是强硬的让您的网页中列出的（ … …更遑论高度评价排名） ，但在
least Google have provided an easy way to mass submit your website pages to them with their "Sitemaps" submission tool….至少在Google提供了一种简单的方法来大规模提交您的网站的页面，以使他们与自己“的Sitemaps ”提交的工具… … 。
Google Sitemaps: Google Sitemaps的详情：
Sitemaps are becoming increasingly important for web site owners looking to get their pages listed in the Sitemaps的正发挥着日益重要网站所有者期待得到他们的页面中列出了
major主修课 search engines搜索引擎 . 。 Google, Yahoo and Microsoft all provide you, the webmaster, with a Sitemap Google ，雅虎和微软都为您提供，网站管理员，与一个Sitemap
submission tool for indexing your web pages in their respective search engines.提交的工具，索引您的网页在各自的搜索引擎。
It can be found in your它可以发现在您的 Google Webmaster Tools Google网站管理员工具 account.帐户。
If you are NOT aware of site maps yet, then you should be!如果您不知道，网站地图，那么你应该！ ..open a free Google Webmaster Tools account today. ..开启一个免费的Google网站管理员工具帐户今天。
Sitemaps are simply an XML file that lists URLs for a web site, along with additional information about Sitemaps是简单的XML文件列出一个网站，随着如需有关
each URL such as when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site.每个URL例如当它上次更新，如何往往它通常变化，是多么重要，相对与网站中其他网址。
It is this information that allows the major search engines to more "intelligently" crawl YOUR sites' pages.这是这方面的资料，让各大搜索引擎更多的“智能”检索您的网站的页面。
Now I started this article by talking about video and that is where, as a webmaster, you should be taking我现在开始这篇文章所谈论的视频和这就是，作为一个网站管理员，您应该考虑
some serious time to look at how you are going benefit from using it in 2008.一些严重的时间来研究如何在你将会受益于使用它在2008年。
So Why The Fuss About Website Video?那么，为何大惊小怪关于网站的影片吗？
( Side Note: As a digital media specialist I have been creating online video presentations for the last 5 years, and （附注：作为一个数码媒体的专科我已建立在线视频介绍，为过去5年，
every now and then there is a MAJOR development in the field - and Google Video Sitemaps is one of them!每一个现在，然后是有重大发展，在这一领域-和G oogleV ideoS itemaps是其中一人！ ) ）
Increasingly webmasters are adding video to their websites and it has never been easier to do so with YouTube and Google Video etc. willing越来越多的网站管理员是加入视频，以他们的网站和它从未如此简单这样做与YouTube和Google视频等愿意
to host them for you.主办替您。
But in 2008 I believe we will see more webmasters adding video DIRECTLY to their own websites.但在2008年，我相信我们将看到更多的网站管理员添加视频直接向了自己的网站。
WHY?为什么？ - Two quick reasons: -两个快速的原因：
# 1 - Advertising ＃ 1 -广告
In 2008 Google are continuing to roll out advertising on the videos you host with them, and that is going to turn off在2008年的Google继续推出的广告影片，您的主机与他们，就是要关闭
many webmasters.许多网站管理员。 What online marketer REALLY wants 3rd party adverts showing up in the videos什么网上营销真的希望第三党的广告显示，在影片
that are meant to pre-sell their own products and services?是指预先出售自己的产品和服务？
For more information on this topic read this excellent blog posting by Mark Glaser:更多信息，关于这一主题的阅读这本优秀的博客张贴由马克格莱瑟：
When Will Google’s ‘Big Project’ YouTube Bring in Profits?当将Google的'大项目'的YouTube带来的利润呢？
(Please note - I am not against using YouTube for marketing purposes and in fact HIGHLY recommend you do using a great service like （请注意-我不反对使用Y ouTube用于市场营销目的，并在事实上强烈建议您使用做一个伟大的服务一样， Traffic Geyser交通喷泉 …) … … ）
# 2 - Universal Search ＃ 2 -通用搜索
With the advent of Google's "Universal Search" the pressure is on for webmasters to adapt to new与的来临， Google的“通用搜索”的压力是提供给网站管理员，以适应新的
ways in getting top rankings for their relevant search terms and如何在获得顶端的排名为他们相关的搜索条件和 keywords关键词 . 。
When reading Google's help files concerning "Google Video Sitemaps" two statements struck me:阅读时Google的帮助文件中有关“ Google视频的Sitemaps ”两个报表给我：
"…when you submit a Video Sitemap to Google, we will make the included video URLs searchable on Google Video." “ … …当您提交一个视频Sitemap给Google ，我们将尽，包括视频的网址在Google上搜索视频” 。
BUT then they go on to say "…in addition, your video may also appear in other Google search products."但后来他们去上说， “ … …此外，您的影片也可能出现在其他的Google搜索产品” 。
Do you understand what this means for you as a webmaster?你是否明白这意味着什么你作为一个网站管理员？ Videos on YOUR domain can now have a better chance to get listed in Google's index!影片对您的网域现在可以有一个更好的机会得到上市在Google的索引！
So Why Use Google Video Sitemaps?那么为什么使用Google视频Sitemaps ？
In a single word:在一个单一的字：
TRAFFIC交通 ! ！
Many online marketers know the value of video, its just letting search engine traffic know about it that has been a problem.许多在线营销知道价值的影片，它只是让搜寻引擎的流量知道它已是一个问题。
Sure, you can add videos to Google Video and YouTube and try to get them found when folks go directly to当然，您可以添加视频上传到Google视频和YouTube ，并尝试让他们发现，当乡亲直接转到
those sites to search for videos.这些网站的搜寻影片。 Then with the advent of "universal search" highly rated videos然后与来临， “通用搜索”高度评价影片
at these two sites can appear in the search results, which is great.在这两个网站可以出现在搜索结果中，这是很大的。
But what I really want Santa to bring me for Christmas is the ability to have videos that are hosted on MY但我真的想的圣诞老人，给我圣诞是有能力有影片存放在我
DOMAIN show up in Google Video and Google's main search index.网域显示在Google的视频和Google的主要搜索索引。
…I would like my domain to get the credit, the credit I do not get when I simply embed a bit of video code into a page from Google Video. …我想我的网域获得信贷，信用，我不得到，当我简单地嵌入一个比特的视频代码到一个网页从Google Video 。
Well Happy Christmas! 以及圣诞快乐！
Google have just given me the tool to do this :-) Google的刚才给了我的工具，为此:-)
I stopped using YouTube a long time ago for hosting my own training/sales/pre-sales videos and now use the popular Amazon S3 storage network instead.我停下使用YouTube一在很久以前举办我自己的培训/销售/预售影片和现在使用流行的亚马逊三存储网络。
(In fact I am so impressed with it my （事实上，我很深刻的印象，这我 business partner商业伙伴 and I created a software和我创建了一个软件
application for using Amazon S3 in our online businesses:申请使用亚马逊三，在我们的网上业务： Data Bucket Pro数据水桶亲 and we recently added support for Camtasia videos.)我们最近新增的支持camtasia影片） 。
Now with Google Video Sitemaps I can now submit descriptive information – such as a video’s title, description, duration, etc. – that makes现在，与Google视频Sitemaps我现在可以提交的描述性信息-如视频的标题，描述，时间，等-使得
it easier for users to find my videos.使用者更容易找到我的影片。 And when a search result includes my video through Google, the link will be to my URL for full playback.和当搜寻结果包含我的视频通过Google ，链接将是我的网址为全面播放。
My video URLs searchable on Google Video (and possibly Google Search) FANTASTIC…我的影片的网址在Google上搜索到的视频（也可能是Google搜索）神奇…
Now this is still in BETA, so Google can't predict or guarantee when or if your videos will be added to their index, but they do claim that:现在，这是仍处于测试阶段，因此Google无法预测或保证何时或是否您的影片将被添加到他们的指数，但他们声称：
"as we refine our product, we expect both coverage and indexing speed to improve." “随着我们不断修正产品，我们期望无论在覆盖范围和索引的速度，以改善” 。
So What Videos Can You Include?什么影片可以包括？
Google can crawl the following video file types: Google可以检索下列视频文件类型：
.mpg .mpeg .mp4 .mov .wmv .asf .avi .ra .ram .rm .flv 。哩。的MPEG 。的MP4 。 mov 。格式。的ASF的。 avi 。类风湿性关节炎。内存。室的FLV
Please note: All files must be accessible via HTTP.请注意：所有文件必须通过HTTP访问。 (NO streaming protocols are supported at this time, so NO live content via MMS and other media servers.) （没有流协议的支持，在这个时候，所以不会有活的内容透过MMS和其他媒体服务器） 。
How Can I Create a Google Video Sitemap?我怎样才能创造一个Google视频网站呢？
The Google Video Sitemap uses the standard sitemap protocol, with additional video-specific tags. Google视频网站使用标准的Sitemaps协议，与其他视频-特定的标记。
In its simplest form, a Video Sitemap can include a single tag to let Google know there is a video playable at a specific landing page URL.在其最简单的形式，视频Sitemap可以包括一个单一的标记，让Google知道有一个视频播放，在某一特定目标网页的网址。
Optional fields allow you to specify other attributes of the video available on that page.可选字段使您可以指定其他属性的视频可在该网页上。 The less information you provide in the Video Sitemap,少您所提供的资料，在视频Sitemap
the more Google will have to do to try to discover and extract that information.更Google将必须这样做，试图发现和提取这方面的资料。
Google may use text available on your video's page rather than the text you supply in the video sitemap, if this differs. Google可能会使用文本对您的影片的网页，而非文字，您的供应视频Sitemap ，如果这有所不同。
So it is in YOUR BEST INTEREST to add as much information as possible to both the page and the video sitemap!所以这是您的最佳利益，以添加尽可能多的信息都在网页和视频Sitemap ！
So What Does A Google Video Sitemap Look Like?因此，什么是一个Google视频Sitemap样子？
On this page I have some videos:在此页中，我有一些影片： http://www.updatexp.com/free-videos.html
(where they are served from a sub-domain media.updatexp.com ) （其中，他们是从子网域media.updatexp.com ）
If I want to create a Google Video Sitemap and include them the resulting XML如果我想创建一个Google视频网站，包括他们的结果XML
file might look something like this (I have only included 2 videos in this example, but文件可能看起来就像这样（我只包括2支影片在这方面的例子，但
you'll get the point):您获得的将是点） ：
You can download this file from here:您可以下载此文件从这里： http://media.updatexp.com/videofeed.xml
You can download a .gif image of this code here:您可以下载。 GIF图像此代码在这里： http://media.updatexp.com/video-sitemap-image.gif
Please note: this is just a "sample" file showing a 2 videos listed in formats .swf and .wmv请注意：这只是一个“样本”的档案显示， 2支影片中所列的格式。瑞士法郎和。格式
Tips When Creating Your Google Video Sitemap:时的提示，创造您的Google Video网站：
#A Video Sitemap should contain only URLs that refer to video content. ＃视频Sitemap应该只包含的网址是指视频内容。 Video content includes视频内容包括
web pages which embed video, URLs to players for video, or the URLs of raw video content hosted网页，其中嵌入视频，网址为视频播放器，或网址原始视频内容托管
on your site.在您的网站上。 If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot.如果Google不能发现的视频内容，在您提供的网址，这些记录将被忽略，由Googlebot 。
#Each video is uniquely identified by its content URL (the location of the actual video file) or, ＃每部影片是非常确定其内容的URL （的位置，实际的视频文件） ，或
if a content URL is not present, a player URL (a URL pointing to a player for the video).如果内容的网址是不在场，一名球员的URL （网址指向一名球员为视频） 。
# Each Sitemap file that you provide must have no more than 50,000 video items and ＃每个Sitemap档案您所提供的必须有不超过50000视频项目和
must be no larger than 10MB when compressed.绝不能大于10MB时，被压缩。 An individual video file or thumbnail can be no larger than 30MB.个人视频文件或缩略图可以不大于30 MB 。
#If you have more than 50,000 videos, you can submit multiple Sitemaps and a Sitemap index file. ＃如果你有多于50000影片，您可以提交多个Sitemaps ，并Sitemap索引文件。
#The URLs included in the Sitemap must have and associated robots.txt file set appropriately for UserAgent "Googlebot". ＃网址包含在该网站必须有和相关的robots.txt文件设置适当的为UserAgent和“ Googlebot的” 。
#If including a thumbnail I recommend a 80 x 60 JPEG image. ＃如果包括缩图，我建议一80 × 60的JPEG图像。
How Do I Submit My Video Sitemap To Google?我要如何提交我的视频Sitemap给Google ？
The process is just the same for submitting any site map file to the Google Index - use your Webmaster Tools account and navigate to the过程是一样的，为提交任何网站地图文件到Google索引-使用您的网站管理员工具帐户，然后浏览到
relevant website and click the "Sitemaps" link.相关的网站，并点击“网站”链接。 You will now see that Google has added Video Sitemap as an option.现在，您将看到Google已经补充说：视频网站作为一个选项。
Still not got a Google Webmaster Tools account yet?仍然没有得到Google网站管理员工具帐户尚未呢？ Then open one here:然后打开一个在这里：
http://www.google.com/webmasters/tour/tour1.html
After submitting your Video Sitemap you may have to wait a couple of hours for it too be confirmed.之后，提交您的视频网站，你可能要等几个小时，因为过于得到证实。
When it is you will be able to see if there are any errors with your XML file.当它是你将能够看到如果有任何错误与您的XML文件。
You then just have to sit back and wait for the information to be submitted to the index(s).然后，您只需要坐下来，等待的资料将提交给指数（ ） 。
In Closing:在结束：
This is a BETA service so expect some problems, that said this is an exciting development and so far it all seems to这是一个测试版服务，使预期的一些问题，即说，这是一个令人振奋的发展和直至目前为止，似乎所有
be working OK for me.工作确定为我。
#Want to know more about how my tests are going ??? ＃想知道更多关于如何我的测试是将走向何方？ ？ ？
#Want some FREE software to create YOUR own Google Video Sitemaps ??? ＃想一些免费软件，建立您自己的Google视频Sitemaps ？ ？ ？
Then make sure you are subscribed to my personal Blog RSS feed - as I然后确定您订阅我的个人博客RSS馈送-正如我
will be updating it with more information on Google Video Sitemaps and associated software!将它与更新的更多信息，在Google视频Sitemaps及相关软件！
http://www.marclironblog.com/feed/
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Marc Liron is a UK based Microsoft MVP and full time Digital Media Evangelist.马克liron是英国基于微软的MVP和充分的时间数字媒体传播者。 He is also the creator of the他亦是创作者的
popular utility SHERLOCK - The Codec Detective.受欢迎的公用事业福尔摩斯-编解码器的侦探。 Marc’s main website is at马克的主要网站是在 http://www.marcliron.com where you can access his如果您可以访问他 articles文章 and software.和软件。
