If anyone loves speed it’s Google. They probably have the fastest loading pages on the web & now they want to help webmasters do the same. Enter Google Site Performance.

According to the Google Site Performance site “Google’s goal is to help webmasters track site performance and improve the speed of their pages. Therefore, we recommend that you review your Site Performance data regularly. The Google site http://code.google.com/speed lists tools such as Page Speed which can help you diagnose and fix speed issues. The site also contains helpful articles and active discussions to help you improve your site’s performance.”

The Tools & Downloads section of the site is extremely helpful with applications that can measure your websites performance, load times & includes the IBM Page Detailer Tool which “is a graphical tool that enables Web site developers and editors to rapidly and accurately assess performance.”

The bottom line is a slow website means people are more likely to leave meaning less revenue for you, so If your websites a little sluggish then the tools & help Google provides are definitely worth a look.

Technorati Tags: google site performance, google speed, ibm page detailer, site performance, webpage speed

Do you know the one secret to getting non stop traffic? If you don’t, you’re probably not getting it, are you? Interestingly enough, it’s really simple – and yet so complex that most people who want to make money on the Internet miss it entirely.

The secret to getting non stop traffic is giving your visitors a compelling reason to continue to come back to your site.

Put yourself in this situation. Pretend that you have a site that receives 10,000 visitors a month from natural search engine traffic. Let’s also say that this site has no mechanism for recycling traffic. Could you make money off of that traffic? Of course, you could.

Now, let’s say you have some recycling mechanism, such as a forum or an automatic “favorites” pop-up. And let’s say that you are able to effectively recycle 70% of your traffic. Assuming your natural search engine rankings don’t improve, you will receive 10,000 unique visitors the first month. The second month, you will receive 17,000. The third, you will receive 24,000. The fourth, you will receive 31,000 – and so on.

Do you see the power of this technique? All you have to do is give visitors a reason to keep coming back; and you can do that in a number of different ways.

One way is to offer some service that they can’t get in many other places. Perhaps you could offer free image hosting. Another way is to setup a community forum, which will keep traffic returning again and again. Additionally, you could offer a free URL cloaking service or dynamic content that is updated on a daily basis.

Whatever you do, provide excellent content and tools for your visitors and they will return again and again, increasing your traffic each month, rather than leaving it stagnant, as it was in the first model.

Click Here To Send Targeted Traffic To Your Blogs, Websites & Affiliate Links.

Regardless of the online business model you are running, you will need traffic. And traffic is best provided by the search engines. For you to maximize this traffic source, you will need back links – lots and lots of back links.

The Different Kinds Of Linking Strategies

Beginners who are not that familiar with search engine optimization (SEO) strategies are often lost when it comes to discussions about linking strategies. Hence, before we can proceed with our discussion on how to gain the most potent links possible, it will be better if we’d first discuss what the different linking strategies are, in essence.

1. One way links. These are described as the best kind of links that you can gain. One way link has one site linking to yours, with no obligation on your part to link back to the same.

2. Reciprocal linking. If you will win a link in a website in exchange for that website’s link to be displayed in your web page, then such is reciprocal linking. Many people believe that search engines frown on reciprocal links. This is, however, not really true, as you will discover later on.

3. Triangular linking. Because of many people’s fear of the possible penalization of reciprocal links, a lot of webmasters have resorted to triangular linking. Site A will link to Site B. Site B will link to Site C. Site C will link back to Site A.

4. Multi-linking. This is similar to triangular linking, but it involves more websites in between.

As much as possible, you should aim for one way links, as in the hierarchy of values, one way links carry the most weight.

How To Get One Way Links

The old fashioned way, of course, is to request other webmasters to display a link to your website. However, the internet has evolved into a “you scratch my back, I’ll scratch yours” landscape. You’d find it difficult to have your link displayed in other websites if you won’t be able to provide something valuable for the webmasters of the same.

However, some strategies do seem to work efficiently well when it comes to acquiring one way links. These are:

* Solid content. Webmasters are always on the lookout for high quality information. If such information is unique, they’d have no choice but to link to the same. Information is embodied in content. If you can deliver unique information in a clear and eloquent manner, you’d have many webmasters linking to you easily.

* Article marketing. Webmasters are always on the lookout for fresh content as well. Often, they derive the content they need from the many article directories in the World Wide Web. Since they cannot simply reproduce such articles without citing the accompanying resource box, you can leave your link in the same, and it will be displayed wherever your article will be republished.

* Affiliate program. If you’re selling a digital product, you can set up an affiliate program that will provide affiliate links to your signups. Your signups will promote their affiliate links, and since such will carry your domain name, you’d be able to build the back links to your website.

Why You Need To Build Back Links

In theory 80% of the traffic that you will be able to generate for your website should come from the search engines. Hence, the more prominent the position of your website in search engine results, the more visitors you can gain for your web pages.

It’s a constant battle to win the favor of the search engine spiders – those robotic little creatures in charge of indexing your website. And before they can index your website, they must first be able to find it.

And they’ll find it via the trail of back links you’ll leave behind.

When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of your services when no one will get exposed to their existence?

Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.

This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

* Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com .

* Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.

* META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the following META tags on the top portion of your source code. You could copy-paste them from the list below, but do change the indicated fields. Also, make sure that you include your keywords as much as you could on your META tags.

* ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.

* Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.

* Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.

For more information on search engine optimization visit: SEO A to Z

Till next time.
Mark Flavin

Technorati Tags:
Web Site Promotion
SEO
Imtoday
Search Engine Optimization
Mark Flavin Marketing
Website Promotion