Archive for the 'marketing' Category存档为'营销'类别

10 Marketing Concepts 10营销观念

Posted by张贴 Mark Flavin马克黄素
April 21, 2008 at 8:30 pm 2008年4月21日下午8时30分

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Found this the other day…..Hilarious!!发现这是其他天… ..搞笑!

10 Marketing Concepts 10营销观念

1. 1 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You go up to her and say, “I am very rich.你到了,她说: “我感到非常丰富。 Marry me!”嫁给我“ !
That’s DIRECT MARKETING. 说的直接营销。

2. 2 。 You are at a party with a bunch of friends and see a gorgeous girl.你正处于一个党与一群朋友和看到一个漂亮的女孩。 One of your friends goes up to her and pointing at you says, “He’s very rich. 1您的朋友去了她指着你说, “他的内容十分丰富。 Marry him!”嫁给他! “
That’s ADVERTISING. 说的广告。

3. 3 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You go up to her and get her telephone number.你到了她并获得她的电话号码。 The next day, you call her and say, “Hi, I am very rich.第二天,你叫她说: “嗨,我感到非常丰富。 Marry me!”嫁给我“ !
That’s TELEMARKETING. 说的电话。

4. 4 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You get up and straighten your tie.你站起来端正您的配合。 You walk up to her and pour her a drink.您步行到她和她倾诉的饮料。 You open the door for her.你敞开大门,为她。 You pick up her bag after she drops it.你拿起她的包后,她放弃它。 You offer her a ride and you say, “By the way, I am very rich.您所提供的,她乘坐和你说, “顺便说一下,我感到非常丰富。 Will you marry me?”你会嫁给我“ ?
That’s PUBLIC RELATIONS. 这就是公共关系。

5. 5 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 She walks up to you and says, “You are very rich.她阶层最多,你说, “你很丰富。 Can you marry me?”你能嫁给我“ ?
That’s BRAND RECOGNITION. 这就是品牌认知度。

6. 6 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You walk up to her and say, “I am very rich.您步行到她说: “我感到非常丰富。 Marry me!” She gives you a nice hard slap on your face.嫁给我! “她给你一个好的硬打对你的脸。
That’s CUSTOMER FEEDBACK. 这是客户的反馈意见。

7. 7 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You walk up to her and say, I am very rich.您步行到她说,我很丰富。 Marry me!” And she introduces you to her husband.嫁给我! “ ,她向您介绍她的丈夫。
That’s DEMAND AND SUPPLY GAP. 这就是供应和需求的差距。

8. 8 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You walk up to her and before you can say anything, another person comes along and tells her, “I am very rich.您步行到她之前,你可以说什么,另一人来一直告诉她, “我很丰富。 Marry me!”嫁给我“ !
That’s MARKET COMPETITION. 这就是市场竞争。

9. 9 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You walk up to her and before you can say anything, another person comes along and tells her, “I am very rich.您步行到她之前,你可以说什么,另一人来一直告诉她, “我很丰富。 Marry me!嫁给我! And she follows him.和她如下他。
That’s LOSING MARKET SHARE. 这就是失去市场份额。

10. 10 。 You see a gorgeous girl at a party.您看到一个漂亮的女孩在一党。 You walk up to her and before you can say, “I am very rich.您步行到她之前,你可以说, “我很丰富。 Marry me!” YOUR WIFE TURNS UP!嫁给我! “你的妻子轮流了!
That’s BARRIER TO NEW MARKET ENTRY. 说的障碍,新进入市场。


Category:类别: marketing市场营销

Write Articles, Build Links And Get Targeted Web Site Traffic写文章,建立联系并获得有针对性的网站流量

Posted by张贴 Mark Flavin马克黄素
September 26, 2007 at 7:24 am 2007年9月26日在上午07时24分

You can get你可以 targeted web site traffic 有针对性的网站流量 and make your website successful by building links to your site.使您的网站成功建立链接到您的网站。 One way to do this is by article writing.其中一个方法做,这是由文章写作。

Writing Good Quality 良好的写作质量 Articles 文章 To Get Targeted Web Site 获得有针对性的网站 Traffic 交通

It is obvious that good quality articles get read more often.这是很明显,良好的质量获得阅读的文章更经常地。 By submitting articles to article directories, however, you face the possible risk of your links being filtered out by the提交文章,文章目录,不过,您面对可能的风险,您的链接被过滤掉,由 search engines搜索引擎 , especially if your article is not so great. ,尤其是如果您的文章没有那么大。 But a good quality article, submitted especially to article sites can go a long way in getting your website free targeted web site traffic.但良好的质量文章,提交特别是文章的网站,可还有很长的路要走,在获得您的网站免费的有针对性的网站流量。 You can aim for two things here – one is to get back links out of the sites which republish your article with your resource box and the other is find good websites that will reproduce your article.您可以瞄准两件事在这里-一个是取回链接的网站重新发布您的文章与您的资源箱和其他的是找到好的网站,将重现您的文章。

Once you submit a good article making sure you’ve got your resource box in place with the relevant一旦您提交了一个很好的文章,确保您有您的资源方块中的地方,与有关 keywords关键词 , you will be found by other webmasters who will want to republish your article in their newsletters and send them out. ,您将发现其他网站管理员谁,将要重新发布您的文章在他们的通讯和传送出来。 Through this, you will experience a rush of free targeted web site traffic since the webmaster’s recipients will click your link provided in the resource box of your article.通过此项目,您将经历一个繁忙的免费有针对性的网站流量,因为网站管理员的受助人会按一下您所提供的链接,在资源框中您的文章。 This way, you get linked to good quality sites and rise in这样,您就连结到良好品质的网站和崛起在 search engine搜索引擎 rankings as well.排名以及。 What if the search engines filter out your link?如果搜索引擎过滤掉您的链接? You will still continue to have the links where your content is published.您仍将继续有联系,如您的内容是出版。

Now lets see, you’ve got现在可以看到,您有 targeted web site traffic. 有针对性的网站流量。 Go a step further and contact the webmasters who republish your articles.走一步,并联系网站管理员谁重新您的文章。 They will probably be interested in doing it on a regular basis.他们可能会感兴趣,做一个定期的基础上。 By retaining your active links along with the articles on their sites, you will ensure getting targeted web site traffic when the people who click those links arrive at your website.保留您的积极联系,随着文章在他们的网站上,您将确保获得有针对性的网站流量时,人们谁点击这些链接到达您的网站。 This is a very effective way of building links to your websites.这是一个非常有效的方法,建立链接到您的网站。 Continue to produce good quality content that is unique and relevant to your website and it will be a great long term method that will serve you consistently.继续产生良好的高质量的内容是独特的和有关您的网站,而且会成为一个伟大的长期方法,将始终为您提供服务。

You can also look at various other sources to obtain您也可以看看其他各种来源取得 web site traffic网站流量 through your articles – namely article directories, link exchanges with sites that relate to yours, listings in site directories, etc. The main thing here is to submit excellent quality articles.通过您的文章-即文章的目录,链接的交流与网站涉及到你们的,上市公司的网站目录等,主要的事在这里是提交的优秀品质的文章。


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Productive Podcasting: 4 First Steps to Make a Profit With Podcasting生产力播客: 4第一步骤,以赚取利润,与播客

Posted by张贴 Mark Flavin马克黄素
August 21, 2007 at 5:24 am 2007年8月21日在上午05时24分

Productive pod casting is a worthy goal.生产力的荚果铸造是一个值得的目标。 If you are interested in productive podcasting, if you’re interested in making a profit through podcasting, there are four initial steps that you want to take.如果您有兴趣生产的播客,如果您有兴趣牟利通过播客,有4个的初步步骤,你要考虑。 Through this article, you are provided with an explanation of the four steps you need to take on your way to productive podcasting.通过此文章,你是提供一个解释的四个步骤,你需要采取对您的方式生产的播客。

First, when considering what you need to do to move towards productive podcasting, you need to make certain that you develop an interesting and innovative idea in concept for your podcasts.第一,当考虑什么您需要做的走向生产力的播客,你需要作出肯定的是,你发展一个有趣的和创新的理念,在观念,为你的播客。 You do not want to recycle what is already floating around out there.您不想再用什么是浮动左右,已经有。 You want to come up with something new and original.您想要想出了一些新的和原有的。

Second, on your way to productive podcasting, it is important that you obtain the services of experienced professionals to assist you in pulling together your podcast.第二,在您的方式生产,播客,这是非常重要的,你得到的服务经验的专业人士来协助您同舟共济你的播客。 While this may require you to spend a bit more money at the outset, most people who have obtained at least some professional assistance in developing your podcast have been very satisfied with the and results.虽然这可能要求你花多一点钱,在开始时,大多数人谁取得至少一些专业协助,在发展你的播客已经非常满意与和结果。

Finally, when your goal is productive podcasting, when your objective is to make profit through podcasting, you will want to make sure that your podcast production is extremely professional.最后,当您的目标是生产力的播客,当你们的目标是要赚取利润,通过播客,您会希望,以确保你的播客的生产是非常专业。 Unfortunately in this day and age there are plenty of podcasts that seem as if they were thrown together at the last minute.可惜在当今这个时代有很多播客似乎作为,如果他们被一起在最后一分钟。 In order to ensure that your podcast is successful, in order to ensure that you have a productive podcast that generates profit for you, you will want to make absolutely certain that your podcast is professional on absolutely every level. ,以确保你的播客是成功的,为了确保您有生产力的播客产生的利润,你会想作出绝对肯定你的播客是专业的就绝对是每一个水平。

By following the steps set forth for you in this article, you will be well on your way to productive podcasting and well on your way to making a profit through your podcasting efforts.按照下列步骤所列为您在这篇文章中,您将被以及在您的方式,以播客和生产力,以及在您的方法牟利,通过您的播客的努力。


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Setting Up An Affiliate Program For Your eBook成立一个伙伴计划为您的电子书

Posted by张贴 Mark Flavin马克黄素
July 24, 2007 at 6:19 am 2007年7月24日在上午06时19分

If you are looking to profit from an e-book that you wrote, you如果您正在寻找利润从1电子图书,你写了,你
need your e-book to sell.需要您的电子书籍出售。 While this is common sense, it is can虽然这是普通常识,这是可以
sometimes be a little bit difficult to do.有时会有点困难的事。 In today’s world of在今天的世界上的
online shopping, namely for e-books, you can have the best网上购物,即电子书籍,你可以有最好的
product, but it won’t matter if consumers don’t know that it产品,但不会将此事如果消费者不知道它
exists.存在。 That is why it is extremely important that you market这就是为什么它是非常重要的,你的市场
your e-book to the general public, namely internet users.您的电子图书对一般市民来说,即互联网用户。 A字母a
great way to do this is to create your own e-book伟大的方式做,这是要创建您自己的电子图书 affiliate子公司
program.程序。

Over the past few years, the popularity of affiliate programs在过去几年中,受欢迎的联盟计划
has increased.有所增加。 For that reason, there is a good chance that you出于这个原因,有一个很好的机会,你
know exactly what an affiliate program is.确切地知道什么是伙伴计划是。 If you do not know,如果您不知道,
you should know that an affiliate program is a program that你应该知道的一个伙伴计划是一种程序,
rewards product developers or manufacturers, even e-book奖励产品开发或制造商,甚至电子图书
authors, and the webmasters that choose to participate in the作者和网站管理员表示,选择参与,在
programs.程序。 Essentially, the developer of a product decides that基本上,开发一个产品决定
they need assistance with selling their product; therefore, they他们需要的援助与销售他们的产品;因此,他们
approach webmasters.网站管理员的做法。 Once an agreement is the made, the一旦协议是取得,
webmaster will then post links, banners, or information on the网站管理员,然后将帖子链接,横幅,或提供关于
product being sold.产品出售。 In this case, that product could be your在这种情况下,该产品可能是您的
own e-book.自己的电子图书。

When it comes getting started, there are many e-book authors who当谈到起步,有许多电子图书的作者谁
have no idea how to start their own affiliate program.不知道如何开始自己的伙伴计划。 Your best您最好的
bet is to use the internet to do a little bit of research.赌注是利用互联网做一点点研究。 While一会儿
what you find may seem a little bit overwhelming, starting your你可能会发现,似乎有点压倒性的开始,您的
own e-book affiliate program actually isn’t as hard as it自己的电子图书联盟计划,实际上是不作为的努力,因为它
sounds.声音。 In fact, it is quite easy.事实上,这是很容易的。 One of the reasons for that其中一个原因是
is because there are a number of companies that can offer you是因为有许多公司可以为您提供
assistance.援助。 In fact, these companies can do most, if not all, of事实上,这些公司可以做的大部分,即使不是全部,
the work for you.在为您工作。 One of these companies, that comes highly一,这些公司的,来的高度
rated and recommended, is ClickBank.评价和建议,是clickbank 。 ClickBank, which can be clickbank ,可
found at发现 www.clickbank.com not only helps you get your program不仅可以帮助您得到您的计划
off the ground, but they also help you find离地面,但他们也帮您找到 affiliates子公司 and track和跟踪
each sale that one of your affiliates made for you!每个销售之一,您的子公司作出的为您服务! In all在所有
honesty, this is as easy as it comes.诚实,这是那么容易,因为它的到来。

As it was stated above, the webmasters who assist you with因为它是上文所述,网站管理员谁帮助您
selling your e-book, through an affiliate program, are known as出售您的电子图书,通过联属程序,他们被称为
affiliates.子公司。 These affiliates often display your links or这些子公司往往显示您的链接或
banners on their websites, to drive横额在自己的网站上,驱动器 traffic交通 to your site and您的网站
possibly increase your sales.可能增加您的销售。 There are a number of affiliate有一些子公司
hosting programs that will create banners and links for you,申办程序将创造横额及链接为你,
but, for the most part, you have to make your own.但是,对于大多数的一部分,你必须作出自己的。 When making当决策
your banners, it is important that you make them clear,您的横额,这是非常重要的,你让他们清楚,
attractive, and appealing.和吸引力,有吸引力。 There are a number of software有一些软件
programs and free online guides that can offer you assistance.程序和免费的网上指南,可以为您提供援助。
If you still find creating your own banners difficult, you may如果您仍然无法找到创建自己的横额困难,您可能
want to seek professional assistance.要寻求专业协助。 This professional本专业
assistance may come from a graphic designer or even a web援助可能来自平面设计师或什至一个Web
designer.设计师。

If you join an affiliate program, similar to the above mentioned如果你加入一个联盟计划,类似上述的
ClickBank, you might not necessarily get to handpick you clickbank ,你不一定会去handpick你
affiliates, but you should have some say in who gets selected to子公司,但你应该有一些发言权,谁得到选定
advertise your products.宣传您的产品。 It is advised that you create这是表示你创造
guidelines for yourself.为自己的指导方针。 For instance, do you want your e-book举例来说,你是否想您的电子图书
being advertised on a website that displays foul language or one被刊登在网站上显示粗言秽语或1
that could be considered offensive?可以考虑进攻呢? If so, you are making the如果是这样,您是使
wrong decision.错误的决定。 For the best chance of success, you will want为最佳的成功机会,您会希望
your e-book to be associated with quality websites, not ones您的电子图书要与之关联的优质网站,而不是那些
that internet users consider to be “trash.”因特网用户认为是“垃圾” 。

The decision as to whether or not you want to start your own决定是否或不是您想要开始自己的
e-book affiliate program is yours to make.电子图书伙伴计划是你们作出。 However, it is不过,这是
important to remember what an e-book affiliate program can do重要的是要记住什么电子书联盟计划可以做的
for you.给你。 Getting your product and your name distributed across让您的产品和您的姓名分布
the internet is just one of the many things that could happen.互联网只是其中的很多事情可能发生。
Perhaps, the most important to note is the possibility for an也许,最重要的是要注意的是,可能性1
increase in sales.增加的销售收入。 In fact, that increase is almost guaranteed.事实上,这增加几乎是有保障的。


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Have a Mailing List of Your Own有一个邮寄名单您自己的

Posted by张贴 Mark Flavin马克黄素
June 23, 2007 at 12:53 pm 2007年6月23日在下午12时53分

No matter what type of email you send out, you’ll need a mailing list.不管什么类型的向您发送电子邮件发送,您需要一个邮件列表。 The basic way to build a mailing list is by capturing name and email address information for everyone who buys or shows interest in your product.的基本途径,以建立一个邮件列表是通过捕获的姓名和电子邮件地址的信息,大家谁购买或显示的兴趣,您的产品。

An email list that YOU COLLECT YOURSELF is worth its weight in gold.电子邮件列表,您收集自己是值得其重量的黄金。 This can be accomplished by using a list manager on your site such as这可以通过使用清单管理您的网站上,如 Aweber aweber . List managers also provide the HTML coding for the form on the Gateway pages.清单中,管理人员还对提供的HTML编码的形式,对门户的页面。 A list manager collects the email addresses that are gathered with the form.名单经理收集的电子邮件地址是聚集的形式。 Thus, your email list is collected.因此,您的电子邮件名单收集。 This might take some time so there are methods to use until you get your own email list built.这可能需要一段时间,所以方法使用,直到您得到您自己的电子邮件名单兴建。

One way to build a mailing list is to do ad swaps with other list owners.方法之一,建立一个邮件列表,就是要做好广告互换与其他业主名单。 The way this works is, you (as company A) have an email list that you send newsletters to and another list owner (company B) has a list they send newsletters to.的方式,这工程是,你(公司)有一个电子邮件列表中您所发送的通讯,和另一份名单所有者(乙公司)有一个名单,他们发送的电子报。 Company A and Company B place ads on one another’s mailing lists. A公司和B公司广告放置在彼此的邮寄名单。 Each of you is promoting the other’s list.每一个你的是,促进其他的名单上。

You can rent or buy targeted email lists.你可以租用或购买有针对性的电子邮件清单。 The list you develop using your own customers’ names is called your “house list.” Of course, when you’re first starting out, your house list is likely to be skimpy.名单您开发使用自己的客户名称是您所谓的“内务清单” 。当然,当您第一次出发,你家的名单很可能会被skimpy 。 To augment it, one way to go is rent or buy a mailing list. ,以增加它,一要走的路是租用或购买邮寄名单。 There are two ways to buy or rent a mailing list—approaching the company you want to rent from directly or using a list broker.有两种方法可以购买或租住邮寄清单-临近,该公司想要的租金从直接或使用名单的经纪人。 Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for the mailing list.任何公司的电子邮件信息,向它的客户通常有一个名单,经理,谁处理,查询和订单邮寄名单。

Another way to build an email list is to list your newsletter in all of the ezine directories such as:另一种方式,以建立一个电子邮件列表,是您的通讯名单,在所有的ezine的目录,例如:
http://www.ezinelisting.com/
http://www.jogena.com/ezine/ezinedata.htm

Please leave comments, list building tips & resources below. 请留下意见,名单建设的提示与资源下面。
Most valuable comment gets a free Mark Flavin Marketing T-Shirt! 最宝贵的评论得到一个自由的马克黄素营销T恤!


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Tools & Resources You Can Use For Your Blog工具及资源,您可以使用为您的博客

Posted by张贴 Mark Flavin马克黄素
June 21, 2007 at 9:31 am 2007年6月21日在上午09时31分

What does it take to be successful as a blogger?什么是它采取的成功,作为一名Blogger呢? Aside from the patience and diligence that it takes to maintain your upkeep – to keep new information on your blog – it also takes some sort of consideration as to how you will improve your blog in the future to stay ahead of the competition.除了耐心和勤奋,它需要保持自己的保养-保持新的信息在您的博客上-它也考虑某种形式的考虑,以您将如何改善您的博客在未来的竞争中保持领先地位。

In this article, I will provide some recommended在这篇文章中,我将提供一些建议