Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing » Copywriting

Marketing With Video Made Easy…Wax on Wax off

Mark Flavin — Sat, 13 Nov 2010 18:22:39 +0000

If you loved “The Karate Kid” movie when you were younger, you’ll love this new free training video from my friend Maria Andros, who’s also known as the “Video Marketing Queen”. This new video has definitely got people talking…

She’s doing some serious myth-busting, too. Inside, she shows you how just like in martial arts, you can’t expect to become a black belt in video marketing overnight.

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Click Here To Watch Free Video Marketing Tutorials
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You have to learn and practice some FUNDAMENTALS first, before you can get those “ninja” conversions.

Fortunately for us, she reveals those fundamentals in the video, too. And it might not be what you think. (Hint: It’s NOT PowerPoint Screen Capture , and it’s NOT copying the guru’s…)

You’ll also learn how she generated almost a quarter of a million dollars in sales, with online video in just a few weeks WITHOUT a big email list, or heavy JV support.

Best of all, this is just Part 1 of a whole series of video marketing tutorials that Maria is releasing over the next week or so. If they’re anything like this one, you’re going to want to subscribe.

Inside you’ll learn how to:

-quickly create videos that convert your prospects into loyal customers and fans and

- drive more qualified traffic to your website, while building your email list.

Enjoy!

Click here to watch the first video now

Marketing With Video Made Easy…Wax on Wax off is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Technorati Tags: video conversion formula

Video Conversion Formula – How To Create Profitable Videos.

Mark Flavin — Thu, 11 Nov 2010 19:37:56 +0000

Video marketing is taking the internet by storm. Everywhere you look businesses are incorporating video into their marketing materials & for one very good reason…. it converts!

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Click Here To Watch Free Video Marketing Tutorials
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Video is a medium which enable you to really get your message across to your potential clients & customers and therefore businesses are taking to video like nuns to the pope!

If you’d like to learn about video marketing & learn about creating high converting videos then take a look at Video Conversion Formula.

Video Conversion Formula – How To Create Profitable Videos. is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Technorati Tags: video conversion formula, video marketing

Case Study: Is Your “About Us” About Nothing?

Mark Flavin — Sat, 25 Sep 2010 17:31:22 +0000

Guest post by Ofer Tirosh and M.E. Simpson, both work for the professional translation company, Tomedes.com. Ofer, founder and CEO and M.E Simpson, content mgr. love co-writing insightful content based on their mutual work.

As a translation company, we maintain and market a premium service image, targeted primarily at potential B2B clients. These kinds of potential clients typically take more time examining our website, compared to say, a product website for cellulite-banishing cream. It’s not so much our job to create landing pages to ads that jump off the page and grab someone by the face. B2B service websites like Tomedes have to be a bit more subtle, somewhat graceful, and constantly evolving. No impulse ads that vibrate and dance across your screen while flashing that neon green link begging you to “click here now” - will ever take you to www.tomedes.com .

As for more subdued SEO content, landing pages, and other non-caffeinated tools for increasing traffic and our conversion rates – sure, we get on board with that stuff. Here’s the thing: in doing so, we found an additional source of CRO (conversion rate optimization). What we’re about to say may cause you to think, where do these weirdos come from? Or, you may appreciate our perspective on possibilities for increasing conversion rates, which may be sort of outside the traditional outlined methods of online marketing experts. This is because the source that led to a 13% increased conversion rate for us – overnight – is one of the least likely suspects: the About Us page.

As a professional translation company and a B2B service, we offer something that is already needed – the way a rock band needs decent music equipment in order to perform. Part of our job as the communications and marketing department for Tomedes, is to attract B2B traffic and get them to see why Tomedes is better than the competition – like Gibson or Fender do for rock bands, musicians, and guitar students. When a musician weighs his options for a new guitar, he examines various models, plays several favorites, checks the price tags, and may want to know what other famous guitarists use this brand and model. In the same way, potential business clients and the majority of our site traffic typically do not make impulsive decisions about our service.

Any given translation service could affect a client’s reputation or interaction with their foreign language markets, or anyone else. They want to check our rates; see what kinds of clients we have, and look around – briefly. Still, while they may be there more than 30 seconds on average, they don’t enter our site to do some leisurely reading with their morning coffee, or spend all day checking facts in every single one of our blogs and articles. So what one page will best provide an overall feel for our company, and some necessary info about our translation service? Why, our About Us page, of course. When you really think about it, it makes sense. The About Us page probably divulges more than the content writer is aware of, in regards to the quality and caliber of a service, product, or company.

Anyway, our conversion rates weren’t dragging in the mud or anything, so we didn’t set out to build a marketing campaign of intensive conversion rate optimization, specifically. At the same time, no one is shouting the name of Tomedes from any treetops – not yet, anyway. We do focus a lot of energy on actively pursuing tools and methods for increasing traffic, conversion rates, SERP rank and SEO, yadda, yadda – you all know the deal.

A few months of Google Analytics data all revealed the same thing: our About Us page was kind of lame. More so than other pages on average, traffic was hitting that hateful X button, only a few moments after arrival. Obviously we needed a revision, asap – a web page revision that enticed our potential business customers to come have a look around and stay awhile…and buy something.

When you consider our old About Us page, it’s not hard to see why a disproportionate amount of traffic was basically telling us, dude, this sucks. Later. Here’s the intro from the old one:

“We provide high quality translations between almost every language combination. Our clients have ranged between big and small businesses, government agencies and organization, educational institutions, and individuals as well. We have had the experience of working with numerous organizations and individuals across the world, translating financial, marketing, technical, and legal documents in a wide variety of languages…”

Yeah, yawn. We know.

There are a lot of “problems” with this old intro. But, one of the major flaws is that it doesn’t reveal anything “about us.” It blandly states what any number of generic translation services can, or do, provide. It doesn’t tell clients who we are as a company, where we come from, or what exactly we translate. “Almost every language combination” is either grossly vague, or grossly overstated. No translation service can provide translations for every language combination – there thousands upon thousands of them.

So, check out the intro for the new and improved Tomedes “About Us” make-over:

“We are Perfectionists. Work-a-holics. Passionate Linguists and Personable Personnel. We are Believers in cross-cultural, cross-lingual communication between all peoples sharing this world. We are Smart, Human Translations.”

Kind of snappy, eh? Even if you aren’t impressed by it, it’s unarguably better than the old version, confirmed by the 13% conversion rate increase that happened immediately, as a direct result of the revision. It’s true. We checked.

This introduction, or the “Who” section of our new About Us page, is much more attention-grabbing. The words themselves are more colorful and dynamic. Well written About Us pages communicate passion for the work, show real people, give specific company history or details, and allow the company’s personality to color all of it. No empty droning on and on about why we’re a superior translation service – even though we happen to think so. But, rather than trying to do so in a boring essay format that feels like an old flat tire, the About Us revision brightly, candidly illustrates Tomedes as a premium quality translation service, through a series of categories that ask the most basic questions. By structuring the content into Who, Why, How, What, and Where sections, the content is streamlined into sleeker, smoother, prettier paragraphs with substance.

We got rid of the fluff, the over-statements and the cliché “selling” talk, and transformed our About Us into honest, useful information. Guess what? Honesty has worked far better than blowing hot air up our own rear ends, so to speak. If you want to check out the entire revision, you’ll find it here: http://www.tomedes.com/aboutUs.php

What we’re suggesting, is that if this works for an About Us page, chances are it will work for any page that is not already thought to directly affect conversion rates or website traffic – your Help page, FAQs page, Contact page, etc. Take a look at your traffic and site analytics. If there are one or more pages that frequently scare people away more than the others – improve them. Remove the “boring.” Give them style and character. You may be surprised at how far a great personality can go.

Case Study: Is Your “About Us” About Nothing? is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Technorati Tags: about us, conversion rates, Copywriting, increase conversions

How to Create Compelling Content

Mark Flavin — Mon, 24 May 2010 10:55:31 +0000

The Internet is made up of millions of websites, all of which offer something different yet all have the same purpose; they want people to read the content on the page. This is where compelling content creation can help. Compelling content is the best way to create a stir about your website, therefore increasing traffic and building a client base.

There are important steps you need to take when writing content for your website. Here are few to think about when planning the content that makes it onto your site.

• Be creative when writing your content and keep it simple for the reader.
• Try to connect with the reader by telling a story in relation to your product.
• Engage the reader by using humor or an upbeat attitude throughout the website. No one likes a monotone speaker and the same goes for boring, dragging content on a site.
• While writing, use an active tone to call the customer into action.
• Pepper the copy with SEO rich keywords to increase page rankings.

The main goal is to keep the reader interested in what they are reading. When a reader, especially online, loses interest you are at risk of losing a potential customer. The customer wants to feel a connection to what they are reading, so presenting the content in a casual tone and providing valuable content, will keep them coming back.

Compelling content doesn’t have to just be in article or sales copy form. There are other ways to create quality content and keep the reader wanting to learn more about your product or service.

Non-text options to add to your website:

• Graphics and Pictures
• Videos
• Podcasts
• An Interactive Forum
• Outside Links
• Online Games
• eBooks for Download
• Testimonials
• Newsletters

The more compelling, quality content you have to offer, the longer amount of time your visitor will spend on your blog or website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content and compelling text and visuals will not only make your site stand out amongst the rest; it will solidify your place in your market.

How to Create Compelling Content is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Technorati Tags: content, create content

The Faster Copywriting Cheat Sheet for Bloggers

Mark Flavin — Sat, 08 May 2010 15:45:48 +0000

Guest post by James Adams

Writing takes time: bloggers know that. Bloggers also know that good quality content is vital to their success. Besides writing, bloggers have many other things to do, so time is of the essence. To take advantage of the little time you have, here are some hints that will help improve your writing and your writing speed so you can get more done in less time.

1. Optimize copy length. As blogger, you want to make sure you adequately address your topics, but it’s also important to balance your time. One way to do this is to write only the length you need. A study is published on the Internet demonstrating that longer copy generally earns more revenue. If you examine the data, however, you will see that short copy makes money too, just not as much. When you consider your time, however, you might find that you can earn more by writing less. Besides, shorter copy usually looks better and is easier for visitors to read.

2. Develop a Routine. Spend some time upfront thinking, dreaming, planning, and collecting your thoughts. You might think you can afford that down time, but it will pay off.

3. Start writing now! Sometimes the hardest thing to do is getting started. You’ve had a busy day and you’re probably tired and slow to get your thoughts going. In this situation, try writing. Force yourself to get started. Don’t worry about typos either; you can fix them when your writing is done.

4. Set a time limit. Some writers feel like they write faster when their time is almost up. You can simulate this by setting a timer and going all out until the buzzer goes off. You can even make it a game and see how much you can do in the allotted time.

5. Limit your topic. Including too much information gets you writing more than you have to. Do what you can to limit yourself to five points or less whenever possible. When new ideas come into your mind, save them for later.

6. Collect your ideas in a file. Whether you use a physical file or just a folder on your hard drive, you can save up your ideas so when you need to write, you’ve got plenty of material to work with.

7. Do your research first and then write. This way when it’s time to write you have your material ready on your screen or on your desk. Writing will go faster when you aren’t pausing to look up facts.

8. Read aloud. Save editing time by reading your material aloud. This keeps your mind on the material and uses your eyes and ears to double your chances of catching mistakes.

9. Get some quiet. You may think that this is impossible. You’re in a noisy workplace all day and then at home you have the children, the television, video games, and more going off all around you. Once everyone is in bed, you’re too tired to write. Many writers find that too much noise detracts from writing, making the process take longer. If you’re stuck in a noisy environment, try using some noise cancelling headphones, ear plugs, or over-the-head hearing protection like they use at the shooting range when it’s time to write.

10. Get done and leave it behind. You’ve done the best job you can do in the amount of time you have to work with. Don’t extend the project through constant revision. Resist the urge to be a perfectionist and publish your material.

If you’re a blogger or a writer of any kind, try these tips out and see if they make a difference in your life. Even if each suggestion saves you only a minute or two, they add up. Writing takes time, so the more time you have, the more money you can make and the sooner you can go do something else.

James Adams is a blogger working with an online supplier of HP 364 ink and other supplies.

The Faster Copywriting Cheat Sheet for Bloggers is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Technorati Tags: Copywriting, vlogging

The Easiest Way To Sell Stuff Ever

Mark Flavin — Tue, 12 Aug 2008 17:40:03 +0000

Frank Kern just released a new video about three simple steps to selling. He calls it “The Easiest Way To Sell Stuff Ever” Well here are the steps……..

“Step 1: Here’s what I got”

“Step 2: Here’s what it’ll do for you”

“Step 3: Here’s what I want you to do next”

Get the full story, learn how to use these steps, see some wonderful video shots, imagery, great editing, great music & see how Frank sells himself & his products on this video.

I gotta give it to him, the guy is good!

The Easiest Way To Sell Stuff Ever

The Easiest Way To Sell Stuff Ever is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Convert More Visitors To Customers With These 3 Resources

Mark Flavin — Sat, 07 Jun 2008 11:44:15 +0000

With the eternal search for traffic, more traffic & even more traffic, it can be very easy to forget about something just as important; that’s ‘How your website is converting‘ & it can be a lot easier to double your conversion rate then double your traffic.

Even if your just getting 20 visitors a day if you have a conversion rate of 5% you make a sale. But if your conversion rate is only 1% you need 100 visitors to make a sale.

A few simple adjustments to a headline, a guarantee, even adding a P.S or some simple conversion software to a sales letter or squeeze page can have dramatic effects on your conversion rate.

With that said here are 3 great resources that will increase the conversion rates of your sales letters and squeeze pages:

1. Virtual Smart Agent
I added this software to my Traffic Transformer sales letter in the middle of April & so far it has bought in almost 100 extra sales! I recommend this, it’s great.

2. Conversion Elite
Mike Morgan is one of the top copywriters in the internet marketing industry & I highly recommend you read his material. You will learn a lot from it & find out what mistakes you may be making in your sales copy and increase your conversions

3. Free Copywriting Report
Free eBook which will teach you the basics of copy writing & how to write your own sales letter

Just click the share this link below to share this post on your blog or favourite social networking site with the click of a button.

Convert More Visitors To Customers With These 3 Resources is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Free Report – How To Triple Your Sales Rate! (Plus A Video From Florida)

Mark Flavin — Fri, 22 Feb 2008 18:32:02 +0000

I talk a lot about getting traffic on the blog. But something I don’t talk about too much is converting that traffic into subscribers & sales. And no matter how much traffic you’re getting it simply doesn’t matter if you’re not making money from it.

So with that said here is a fantastic free report that will show you how to skyrocket your conversion rates:
Click here to download.

Even if you don’t have a product of your own yet, you can use the strategies & examples in this report on your landing pages, sign up pages, pre-sell pages or review pages for affiliate products your selling. (You can also use the info for offline ads or salesletters)

Click Here To Download The “Triple Your Conversion Rate Report” For Free

And if you’d like to see how I’m progressing with getting my private pilots license then you can check out the video below. Be sure to leave your comments I always love reading them.

Free Report – How To Triple Your Sales Rate! (Plus A Video From Florida) is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Start An Online Business Fast! Uncover 5 Big Ways to Supercharge Your E-book Writing

Mark Flavin — Sat, 01 Sep 2007 13:24:04 +0000

So you are writing or thinking about writing e-books, and you want to make a living from it. A lot of times people think they can go to all of the random informational/article sites and make themselves ready. If you ever want to take your e-books, and make money off of them, these are 5 ways to supercharge your e-book writing.

1. Niche

Your e-book(s) must provide information to the reader that is original and something they have never heard or seen before. Address a problem, concern, desire, or need that the reader already has. Your purpose is to find a solution to that problem. You can even develop your own “niche” and provide them information they cannot find anywhere else.

2. Catch Their Attention

If nobody wants to read your e-book, then you will never sell it. The best way to catch their attention is with a catchy title and a well written sales page. If you intrigue them first with a title & sales page, make sure to keep the content of your e-book written well enough to keep their attention & reduce refund rates. (which can be high for “infoproducts”)

3. Too Much Information

Never give out too much information. E-books are meant to tell a story, but they are not novels or textbooks. Give them enough information that they feel satisfied & enough information so that you have solved their problem, concern, desire or need. No body wants to read an extra 30 pages of fluff that they didn’t even need to read.

4. Market Your E-books

You do not have to necessarily pay for advertising to let people know about your e-books, but you do have to let people know that they are available. Get your e-books listed among the many listing sites available online, create an affiliate program & contact people with similar products & set up joint ventures

5. Be The Best

Prove yourself as an expert in whichever topic you are writing about. There are many ways of doing it, but the basics include a lot of research, and ultimately good writing. Submit articles to ezinearticles.com & goarticles.com on your niche topic also visit forums & answer peoples questions. This is a great way to make yourself an expert in just a few days!!

So there you have 5 ways to make your eBook great & start your own info product business really fast!
Also if your interested in starting your own membership business fast there is currently a business for sale!
You can check it out at: BUSINESS FOR SALE

Start An Online Business Fast! Uncover 5 Big Ways to Supercharge Your E-book Writing is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing

Lucrative Copywriting for the Web: 5 Ways to Advance in Copywriting for the Web

Mark Flavin — Mon, 20 Aug 2007 12:46:19 +0000

If you would like to join the many people who participate in lucrative copywriting for the web, you need to understand five ways to advance in copywriting for the web. Through this article, you are provided an overview of important ways to advance towards lucrative copywriting for the web.

First, when it comes to lucrative copywriting for the web, you will want to develop a specialty. You will want to become an expert in writing any particular area. By making yourself outstanding in a particular area of copywriting, you will be well on your way to lucrative copywriting for the web.

Second, as part of your efforts towards lucrative copywriting for the web, you will want to consider joining are taking part in a freelance website. Through these freelance web sites you can find attention clients or customers for whom you can do business.

Third, in addition to joining a freelance website, you will want to make certain that you establish your own website that details which you are providing in the way of copywriting services. It goes without saying that the individuals who are enjoying lucrative copy writing or for the web success of the same individuals who have built and developed interesting websites in support of their efforts.

Fourth, when it comes to lucrative copywriting for the web, you will want to develop your own marketing plan to promote your services. You need to keep in mind that lucrative copywriting for the web is like any other business and you need to market what you are doing.

Fifth, when it comes to lucrative copywriting for the web, you will want to make certain that you provide the best possible product when all is said and done. This means that is finally important for you to closely at all if you as well put together as possible.

Lucrative Copywriting for the Web: 5 Ways to Advance in Copywriting for the Web is a post from: Mark Flavin's Blog | News & Tutorials On SEO, Social Media, Website Traffic & Internet Marketing