Do you actually know that your sales can be multiplied by two, three or even ten times than it is currently?你其实知道您的销售可以乘以二,三,甚至10倍以上,这是目前? There are many ways to “beautify” you sales copy for higher conversions.有很多方法,以“美化”你的销售拷贝较高的转换。 Sometimes, one minor change can inflict a significant impact while other times, multiple changes will only bear little or even no results.有时候,一个小的改变可以造成重大的影响,而其他的时代,多改变,只会承担很少或什至没有结果。
Nevertheless, it’s hard to tell until you run a test for your conversions personally.不过,这很难讲,直到您运行的考验,您的转换个人。 Before you apply various changes, it’s best that you carefully review each of these 7 steps and most importantly, apply them.之前,请先申请各种变化,最好您仔细审查每这些七步骤和最重要的是,适用于他们。
1. 1 。 Make your site pleasing to the eyes. 让您的网站感到欣慰的眼睛。
As website design gets better and better, people focus on giving the website more flashy looks, have all sorts of multimedia and colors all over the website.作为网页设计得到好,人的重点给予更多的网站华而不实的外表,有各种多媒体和颜色都网站。 Well if that is a community website it might work, and even bring in tons and tons of people to visit the site frequently.如果这是一个社区网站,它可能工作,甚至把在万吨和万吨的人访问网站的次数。
Nevertheless, what you have is a sales copy.不过,你是一个销售的副本。 The best direct sales copy is to have only one page.最好的直接销售,复制,是只有一个网页。 Don’t question why, but a sales copy with 1 page does 10 times better than the one with more, it’s that big of a difference.不质疑为何,但销售拷贝1页的10倍,优于一更,它的大的差别。 Keep the background white so people focus on your words.保持白色背景,使人们更加专注于您的话。 It’s all about the words that you define if the sales copy pulls in 5 sales, 50 sales, or 500 sales.它的所有有关的话您所定义的,如果销售复制撤出在5销售, 50个销售,或500的销售。
2. 2 。 Have your sales copy attractive and enticing. 有您的销售拷贝的吸引力和诱人。
You can boost your sales copy along the way with tons and tons of copywriting strategies.您可以提高您的销售拷贝在前进的道路上与吨和万吨文案策略。 But the basic ones: always mention the benefits heavily.但基本的:始终提及的好处,非常庞大。 Pile the benefits, one after another, giving the visitors no chance to have their eyes lifted of.桩的优点,一个接一个,让游客没有机会让他们眼中的解除。
That’s the most important secret of copywriting, to have your visitors glued to what you have to say, right to the end until the order button.这是最重要的秘密文案,有您的访客胶合板,以知道您在想什么,有权年底之前,该命令按钮。 If they sense that they have been glued to what you have to say, it must be something worthy to buy, that’s all.如果他们感觉到他们已胶合板,以知道您在想什么,它必须值得购买,这样就可以了。
There are several other strategies, to name some: have your most ultimate benefits on the front of your copy, reveal your benefits in priority – get it to your headline, write a good story, and get the visitors excited to read another sentence, over and over again, much, much more.还有其他几个策略,一些名称:有您最最终的好处的前端,您的副本,显示您的利益,在优先-获取到您的标题,写一个好故事,并得到游客兴奋读另一句,和一次又一次的,不多,更多的工作。
3. 3 。 Give your offer a boost. 给您提供一个提升。
Basically, you want to give an offer that represents terrific value for your target audience.基本上,您不想给要约代表很棒的价值为您的目标受众。 Instead of dropping your price, you should raise the value of it.而不是下降,您的价格,您应该提高它的价值。 Add many more attractive and targeted offers that goes along with your main product, that gives people the feel of, “wow, I don’t need to go further for this stuff because someone even prepared it for me Free,” and it solves the worry of doing more work.新增许多更具吸引力和有针对性的优惠当然,随着您的主营产品,给人的感觉, “哇,我不需要再进一步为这种东西,因为有人甚至准备为我的自由” ,它解决了担心这样做更多的工作。
People are born naturally with laziness - we want to do everything as quick as possible and would even pay more money to get something solved.人出生的自然与懒惰-我们要尽一切作为快速尽可能甚至会付出更多的钱得到一些解决。 Use these little affections in life in your sales copy - it’s how a great sales copy is put together.使用这些小情感在生活中您的销售拷贝-这是如何伟大的销售拷贝是放在一起。
4. 4 。 Have your sales copy easy to be read, digested, and understood. 有您的销售复制容易被阅读,消化和理解。
Did you notice that when you see sales copy that are long and bundled up, you leave it because you’re not interested to continue reading further?你是否注意到,当你看到销售复制是长期的和捆绑起来,你离开它,因为你不感兴趣,继续读进一步呢? It somehow links together with human’s nature of laziness, people just don’t want to read long passages.它有点联系在一起,与人类的性质,懒惰,人们只是不想读长的通道。 In short, modify lengthy sentences into small segments, and break them up into small paragraphs.在短期内,修改冗长的句子成小片段,打破他们的成小段落。
You can forget the correct use of grammar.你可以忘记,正确使用语法。 As long as you spell words correctly and keep them personalized, it’ll be good.只要你拼写正确的话,让他们的个性,它会好。 Bold, underline, and italicize, or highlight your sales copy, make certain benefits stand out, powering up everything you can.粗体,下划线,斜体,或突出您的销售拷贝,作出一定的利益,站出来,开机了一切,您可以。
5. 5 。 Put yourself in your visitors’ shoe 把自己在您的访客擦鞋
If you’re not carried away with your own sales copy, your visitors’ wouldn’t be as well.如果您还没有运走,与自己的销售拷贝,您的访客不会一样。 Load your web pages, see what catches your eyes, see what doesn’t, and improve more and more.载入您的网页,看看有什么渔获你的眼睛,看看有什么不和改善,越来越多的。
Make sure your web page loads fast, people are usually impatient and will not be satisfied if they need to wait for a long time.请确认您的网页加载速度快,人通常是不耐烦了,并不会感到满意,如果他们需要等待很长的时间。
So check out your sales copy today, and apply these strategies down.因此,请检查您的销售拷贝的今天,和适用于这些战略。 If done correctly, voila, you’ve got increased conversion in sales, and that means more money rushing into the bank!如果操作正确, voila ,您有增加转换在销售,这意味着更多的资金蜂拥进入银行!
Till next time.到下一次。
Mark Flavin马克黄素