The importance of planning cannot be stressed enough.该规划的重要性，不能强调不够的。 Consider the dot-com failures in 2000 as an example.考虑点com的失败在2000年作为一个例子。 Many of the companies that failed did so, at least in part, because of poor planning.很多公司没有这样做，至少在一部分，因为穷人的规划。 Not knowing the market, the competition, and the environment of business were just a few of the factors that could have been addressed and avoided with proper planning.不知道市场，竞争，环境的业务只是其中的几种因素可能已得到解决，并避免与妥善的规划。 Therefore it is essential in today’s world of internet marketing that planning be conducted thoroughly.因此，它是必不可少的在今天的世界上互联网营销规划进行彻底。 Consider the following as steps in your plan.考虑以下的步骤在您的计划。

Research is the first key step in the process.研究是第一次迈出关键的一步在这个过程中。 You must know your product, your company’s competitors, your target market, and the capacities of each.您必须知道您的产品，贵公司的竞争对手，您的目标市场，和能力。 When planning you should be able to list both the benefits and the potential disadvantages of the product or service you are selling.规划时，你应该可以把它们都列出来的好处和潜在的弊端，产品或服务您正在出售。 Through planning at this stage you can avoid the potential problems associated with a product deficiency by developing ways to correct or even compensate for that deficiency.通过规划，在这个阶段，您可以避免的潜在问题与相关产品的不足，通过发展的方式，以纠正或补偿，甚至认为不足之处。

Deciding what type of campaign you will run is very important as well.决定什么类型的活动，您将运行是非常重要的作为。 What is your budget?什么是您的预算？ What is your staffing need?你有什么需要人手？ What will be the time-frame for the marketing campaign?会是怎样的时间范围内，为营销活动呢？ These and other questions, some of which will depend solely on your unique situation, should be asked and answered at this point of the planning process.这些问题和其他问题，其中一些将完全依赖您的独特情况，应要求，并回答了在这一点上的规划过程。 With the information laid out in front of you, it will be much easier to see just what limitations and hurdles you may have to overcome in order to effectively launch and carry out your marketing campaign.与信息奠定了在您的面前，它将会更见什么样的限制和障碍，您可能必须克服，为了有效地发射和履行你的营销活动。 Also, don’t forget, this is a company-wide effort.同时，不要忘记，这是一个全公司范围内的努力。 Marketing staff should not be the only staff involved.营销人员不应是唯一的工作人员参与。 Interdepartmental communication is critical.跨部门的沟通是至关重要的。

Once you have your campaign up and running, be sure to monitor its impact.一旦您有您的广告系列和运行，请务必留意其影响。 Various methods exist for monitoring the effectiveness of a marketing campaign.各种方法存在的监察的成效，营销活动。 However, be sure to rely on the most important of all means first: sales and customer feedback.不过，一定要依赖于最重要的一切手段，第一：销售和客户的反馈意见。 No matter what business you are in, these two factors will exist in one form or another, and they are crucial pieces of data you can use to fine-tune your strategy.无论什么业务你是在，这两个因素将存在一种或另一种形式，它们都是关键件的数据，您可以使用微调您的策略。

When the campaign is over, perform an exhaustive review of the entire process from beginning to end.当运动结束后，履行详尽的审查，整个过程从开始到结束。 Look for any signs of trouble, and also for points of excellence, and make note of them for your next campaign.寻找任何的迹象，麻烦，也为点，卓越，并作出注意到他们为您下次竞选。 Marketing is a learning process every time you do it, and only by noting what went right and wrong last time will you know where to place your focus next time.市场营销是一个学习的过程，每次你这样做，只有注意到了什么正确与错误的最后一次将你知道在哪里的地方，您下一次的焦点。

While this is a very compact overview of the process, one common thread must be sewn throughout: Be aware, at every step in the process, of the strengths and weaknesses of the company, of your staff, of the product, and of the market.虽然这是一项非常紧凑的概述过程中，一个共同的线程必须车缝整个：知道，每一步，在这个过程中，的长处和短处，该公司的，您的工作人员，该产品的，和市场。 Only through this awareness can you make an effective plan, and only through effective planning will you succeed in internet marketing.只有通过这种意识可以使一个有效的计划，只有通过有效的规划，将您成功在互联网营销。

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No man is an island, so they say, and that saying rings so true in the world of internet marketing.任何人都不是一个岛屿，所以他们说，并说，戒指，所以真正在世界上互联网营销。 Regardless of what level of success you have attained in this field, the fact remains that you can achieve more – so much more – with the help of other people, more so when those people are established names in the industry.无论何种程度的成功，您已达到了在这一领域，但事实仍然是，您可以实现更多的-这么多更多-与帮助其他人，更所以，当这些人是既定的名称，在该行业。

Such a setup is called a joint venture, JV for brevity.这种格局是所谓的合资企业，合资企业为简洁。 It is, by far, the most profitable option for many, many internet marketers.这是到目前为止，最有利可图的选择对许多人来说，许多网际网路行销。

Just imagine the credibility a partnership with a respected veteran can provide for a novice.试想公信力的伙伴关系，与尊敬的老可以提供一个新手。 Better yet, imagine the resources at the disposal of established veterans teaming up for one gigantic campaign.更棒的是，想象的资源，在处置既定的退伍军人联手，为一巨大的运动。

I kid you not. i世代你不。 Millions of dollars have been earned through a variety of joint ventures.以百万元计的已赚取通过各种合资企业。 This has made such an option a very lucrative one.这使得这种选择一个非常有利可图的一。 And online businessmen are now on a constant lookout for JVs they can capitalize on.和在线的商人现正就不断寻找合资企业，他们可以利用。

The Different Kinds Of Joint Ventures 不同类型的合资企业

Though the definition may sound simplistic, the nature and execution of joint ventures is hardly that easy.虽然定义听起来可能很简单，性质和执行合资企业是很难容易。 There are many kinds of joint ventures you can pursue:有许多种的合资企业，您可以追求：

* JVs for product creation. These are partnerships formed to create a super package with high value that will rock a particular market. *合资企业的产品创造，这是伙伴关系，形成了以创建一个超级套件与高价值的岩石，将某一特定市场。

* JVs for list building. These are partnerships formed for the purpose of padding up one’s mailing list with more subscribers. *合资企业名单建设，这些都是组成伙伴关系为目的的填充了一个人的邮寄名单，与更多的用户。 Gold is in your list, after all.黄金是在您的名单，毕竟。 The more subscribers you have, the better your chances are of winning some sales.更订阅您有，您更好的机会赢得一些销售。

* JVs for promotion. JV partners sometimes serve as big time *合资企业晋升。合资合作伙伴，有时充当大时间 affiliates子公司 of one another.一。 As such, they strongly push for each other’s campaign, and they will earn a substantially large commission per sale they will manage to refer.因此，他们强烈推动对方的运动，他们将获得大幅的大型委员会每出售他们将管理参考。

* JVs for brainstorming. Internet marketing is a constantly evolving industry. *合资企业，为集思广益。互联网营销是一个不断变化的产业。 The next big idea is always quite elusive.下一个大的概念始终是相当渺茫。 But two, three and even ten heads are better than one, and JV partners often join forces to pitch in their ideas in able to come up with that revolutionary campaign that will change the face of the playing field.但是，两个，三个，甚至十元首均优于一，合资企业和合作伙伴，往往合力音高在他们的想法在能够想出了革命性的运动，会改变，面对公平的竞争环境。

* JVs for onetime programs. Wanting to host your own internet marketing seminar? *合资企业为一次性程序。想要东道国自己的网路行销研讨会？ Or perhaps a big fire sale event that aims to generate instant income?或也许是一个很大的消防出售的事件，目的是产生即时的收入呢？ Joint ventures are great launching points to ensure the resources you need.合资企业都是伟大的发射点，以确保资源，您所需要的。

The Bargaining Phase 谈判阶段

Not everyone can find a suitable joint venture, of course.不是每个人都可以找到合适的合资企业，当然。 As we have previously mentioned, internet marketing is still a “what’s in it for me?” industry.正如我们先前提到的，互联网营销仍然是一个“什么的，在它为我” ？产业。 Befriending your prospects is a great step towards the right direction. befriending您的前景是一个伟大的一步，方向是正确的。 Being able to build strong relationships is always ideal.能够建立强有力的关系，始终是理想的。

But it will still boil down to what you can offer to the partnership.但它仍然会归结到什么您可以提供给合作伙伴关系。 You must possess any or all of the following commodities in order to ensure a good chance of landing a prominent JV spot:您必须拥有的任何或所有的下列商品，以确保一个很好的机会在降落时的一个突出合资企业现货：

* A hot selling product you can share to joint projects. *一个热门销售产品，您可以分享到联合项目。
* A sizable mailing list. *可观的邮寄名单。
* A great reputation in the industry. *一个伟大的声誉，在该行业。
* Exceptional aptitude when it comes to internet marketing skills. *特殊的性向，当谈到互联网营销技巧。
* Amazing *惊人 traffic交通 generated by any or all of your websites.所产生的任何或所有您的网站。
* A mind bustling with fresh ideas. *注意熙来攘往的与新鲜的想法。

It may sound like a job interview, but trust that these are the things your prospective JV partners will be looking for.这可能听起来像一个面试，但相信这些事情是您的准合资企业伙伴将寻找。 These are your bargaining points.这些是您的谈判点。

Profit-sharing Within Joint Ventures 利润分享合资企业

By default, profit is shared equally by the JV partners, without prejudice to the share of those who have contributed more to a particular undertaking.默认情况下，利润均分，由合资企业伙伴，在不妨碍中所占的份额，这些谁的贡献更多的某一特定的承诺。 The following are the profit-sharing schemes often observed in JV partnerships:以下是利润分享计划，往往观察到在合资企业的伙伴关系：

* Stated percentage of profit per sale. *说明的百分比％的利润出售。
* Stated percentage of overall profit. *说明的百分比整体利润。
* Stated industrial fees, which is mostly implemented for JV partners who serve as consultants. *说明工业收费，这是大多实行了合资企业的伙伴谁充当顾问。
* Barter of resources, like mailing list subscriptions or product rights. *易货的资源，如邮件列表订阅或产品的权利。

Joint ventures are profitable undertakings.合资企业是有利可图的事业。 It will serve you well to aim for one during your online career.它将为您服务，以及旨在为一期间，您的在线职业生涯。