According to wikipedia (a ‘reliable’ source I know but hey what ya gonna do!) Newsday is a daily American newspaper that primarily serves Nassau and Suffolk counties and the New York City borough of Queens on Long Island.

As of 2009, its weekday circulation of 377,500 was the 11th-highest in the United States, and the highest among suburban newspapers.

Now about 3 months ago Newsday made their online news site NewsDay.com a paid subscription. So if you wanted access to Newsdays articles online you have to pay 5 bucks a week.

Now this may not seem like a lot but Newsday is one of the first non-business newspapers to charge for their content online. And how successful was it? It was and is a CATASTROPHIC failure. 35 people have subscribed to their service!

The revamp of the site reportedly cost 4 Million & their 35 customers should bring in about $9000 a year. This site is the perfect example of a business with massive web traffic but just terrible sales funnel, a product that can easily be sourced for free, a major failure in understanding their market & what I can only assume is absolutely no communication with it’s website visitors.

I mean the site gets over 1,500,000 million unique visitors a month. I’m not even going to attempt to calculate the sales conversion rate but I’m sure there’s a lot of zero’s after the decimal point. ( If you like your maths leave the conversion rate in the comments below)

The lesson to take from this?

It can be very easy to become bogged down focusing all your time on generating traffic and tweaking your website and that’s all well and good but if you don’t understand and interact with your audience, know what they want & develop a relationship with them, no matter how much you spend on a fancy website & traffic you’re not going to succeed online.

Got any input on this story? Are you one of Newsdays 35 Subscribers! Leave Your Comments Below.

P.S. I went to their to site to check out their sales funnel, do the same & let me know what you think.

Click Here To Be Successful At Marketing Online.

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You can learn more about Nancy here.

This class is for coaches, consultants and entrepreneurs who:

* Want to create a business they love and make money at it, but don’t know where to start (or if they’re sure if it’s even possible)

* Keep investing in program after program but still haven’t seen any financial results in their business

* Are feeling burned out working in a business that just doesn’t seem to “fit” them anymore

* Are ready to get in the driver’s seat and blow the top off their business this year

Click Here To Sign Up For The Free Teleclass

Technorati Tags: coaches, consultants, entrepreneurs, Nancy Marmolejo, teleclass

You can get targeted web site traffic and make your website successful by building links to your site. One way to do this is by article writing.

Writing Good Quality Articles To Get Targeted Web Site Traffic

It is obvious that good quality articles get read more often. By submitting articles to article directories, however, you face the possible risk of your links being filtered out by the search engines, especially if your article is not so great. But a good quality article, submitted especially to article sites can go a long way in getting your website free targeted web site traffic. You can aim for two things here – one is to get back links out of the sites which republish your article with your resource box and the other is find good websites that will reproduce your article.

Once you submit a good article making sure you’ve got your resource box in place with the relevant keywords, you will be found by other webmasters who will want to republish your article in their newsletters and send them out. Through this, you will experience a rush of free targeted web site traffic since the webmaster’s recipients will click your link provided in the resource box of your article. This way, you get linked to good quality sites and rise in search engine rankings as well. What if the search engines filter out your link? You will still continue to have the links where your content is published.

Now lets see, you’ve got targeted web site traffic. Go a step further and contact the webmasters who republish your articles. They will probably be interested in doing it on a regular basis. By retaining your active links along with the articles on their sites, you will ensure getting targeted web site traffic when the people who click those links arrive at your website. This is a very effective way of building links to your websites. Continue to produce good quality content that is unique and relevant to your website and it will be a great long term method that will serve you consistently.

You can also look at various other sources to obtain web site traffic through your articles – namely article directories, link exchanges with sites that relate to yours, listings in site directories, etc. The main thing here is to submit excellent quality articles.

So you are writing or thinking about writing e-books, and you want to make a living from it. A lot of times people think they can go to all of the random informational/article sites and make themselves ready. If you ever want to take your e-books, and make money off of them, these are 5 ways to supercharge your e-book writing.

1. Niche

Your e-book(s) must provide information to the reader that is original and something they have never heard or seen before. Address a problem, concern, desire, or need that the reader already has. Your purpose is to find a solution to that problem. You can even develop your own “niche” and provide them information they cannot find anywhere else.

2. Catch Their Attention

If nobody wants to read your e-book, then you will never sell it. The best way to catch their attention is with a catchy title and a well written sales page. If you intrigue them first with a title & sales page, make sure to keep the content of your e-book written well enough to keep their attention & reduce refund rates. (which can be high for “infoproducts”)

3. Too Much Information

Never give out too much information. E-books are meant to tell a story, but they are not novels or textbooks. Give them enough information that they feel satisfied & enough information so that you have solved their problem, concern, desire or need. No body wants to read an extra 30 pages of fluff that they didn’t even need to read.

4. Market Your E-books

You do not have to necessarily pay for advertising to let people know about your e-books, but you do have to let people know that they are available. Get your e-books listed among the many listing sites available online, create an affiliate program & contact people with similar products & set up joint ventures

5. Be The Best

Prove yourself as an expert in whichever topic you are writing about. There are many ways of doing it, but the basics include a lot of research, and ultimately good writing. Submit articles to ezinearticles.com & goarticles.com on your niche topic also visit forums & answer peoples questions. This is a great way to make yourself an expert in just a few days!!

So there you have 5 ways to make your eBook great & start your own info product business really fast!
Also if your interested in starting your own membership business fast there is currently a business for sale!
You can check it out at: BUSINESS FOR SALE

If you are the owner of a business in the brick and mortar world, you absolutely must consider advertising online in this day and age. The reality is that more and more consumers are turning to the Internet to obtain information about businesses, services and products of all types. With this in mind there are eight steps to keep in mind when it comes to advancing in advertising online.

One. When advertising online, you want to develop a comprehensive marketing plan. You need a road map for your advertising online efforts.

Two. In considering advertising online, you need to establish a reasonable and responsible budget.

Three. You need to understand that when it comes to advertising online your most fundamental and basic tool is an Internet website. In this regard, you need to make certain that you have an attractive and user friendly website online.

Four. As part of your overall advertising online efforts, you will want to develop a traffic generation plant to draw potential clients and customers to your website. Again, you need to keep in mind that your Internet website is the key to your advertising online efforts.

Five. When it comes to advertising online, you will also want to develop an opt in emailing list. You need to understand that email is an important way of reaching consumers on the Internet and world wide web.

Six. As part of your advertising online efforts, you may want to initiate a link building campaign. Link building can be invaluable way of attracting people to your Internet website & attracting people to your business enterprise.

Seven. As mentioned previously, it is important you develop a comprehensive marketing plan when it comes to advertising online. Therefore, and as a result, you need to make certain that all of your various advertising online efforts are appropriately coordinated.

Eight. Finally, when it comes to advertising online, you would be well served by selecting a professional to assist you with these efforts.

Productive pod casting is a worthy goal. If you are interested in productive podcasting, if you’re interested in making a profit through podcasting, there are four initial steps that you want to take. Through this article, you are provided with an explanation of the four steps you need to take on your way to productive podcasting.

First, when considering what you need to do to move towards productive podcasting, you need to make certain that you develop an interesting and innovative idea in concept for your podcasts. You do not want to recycle what is already floating around out there. You want to come up with something new and original.

Second, on your way to productive podcasting, it is important that you obtain the services of experienced professionals to assist you in pulling together your podcast. While this may require you to spend a bit more money at the outset, most people who have obtained at least some professional assistance in developing your podcast have been very satisfied with the and results.

Finally, when your goal is productive podcasting, when your objective is to make profit through podcasting, you will want to make sure that your podcast production is extremely professional. Unfortunately in this day and age there are plenty of podcasts that seem as if they were thrown together at the last minute. In order to ensure that your podcast is successful, in order to ensure that you have a productive podcast that generates profit for you, you will want to make absolutely certain that your podcast is professional on absolutely every level.

By following the steps set forth for you in this article, you will be well on your way to productive podcasting and well on your way to making a profit through your podcasting efforts.

podcasting