You could potentially lose big by marketing via a Pay Per Click (PPC) campaign.你可能会失去大营销,通过每次点击付费( PPC的)运动。 This much is certain.这多少是肯定的。 By merely taking a look at how a PPC campaign goes, you’d know that you’ll have to invest some money to be able to get some targeted只考虑看看如何PPC的运动,当然,您知道,您有投资一些钱能够得到一些有针对性的 traffic交通 . 。 How much you’ll spend would depend on two things:多少您花费将取决于两件事:
1. 1 。 The going rate for the keyword you have selected; and持续率为关键字,您所选择的;
2. 2 。 The number of clicks you want to gain.点击次数您想要获得。
The way PPC advertising goes is that you’d enroll with a PPC program, like Google AdWords, and bid for a keyword.方式的PPC广告云:是您想要报名参加与PPC的程序一样, Google AdWords ,并争取成为关键字。 If you win the bid, your ad will appear every time a user will make a relevant query in a particular如果您赢得竞标价格,您的广告会出现在每一次用户会作出有关的查询在某一特定 search engine搜索引擎 , with such query consisting of the keyword you have chosen. ,这样构成的查询关键字您已选择。
The PPC program will advertise your ad and will charge you every time a user clicks on the same.该计划将PPC的广告,您的广告,并会向您收取每一次用户点击相同的。 You could put a ceiling on how many clicks you want per day by determining the budget you’re willing to spend.你可以提出一个上限,有多少点击您想要每天确定的财政预算案,您愿意花。 A price of $0.50 per click, for example, would net for you 50 visitors for $25.00.价格为0.50美元,每次点击,举例来说,将净额为您50旅客$ 25.00 。
What’s so good about PPC advertising, you might ask, that makes it worth the financial investment you’re required to deposit?什么的那么好约的PPC广告,你可能会问,这使得它值得金融投资您所需的存款?
Well, PPC advertising will deliver highly targeted visitors.那么, PPC的广告将提供高度的目标访问者。 This means that the people who will click on your ad are really interested with the subject of your website, or your product, or your service.这意味着,人民群众谁将点击您的广告是真的有兴趣与主题您的网站,或您的产品,或您的服务。 There would be a higher likelihood of them patronizing your business because they desire the information or the benefits your enterprise could provide.将有较高的可能性,他们光顾你的生意,因为他们的愿望的资料或好处,您的企业可以提供。
Studies show that visitors generated via PPC advertising has a high conversion rate of 12.7%, at the average.研究表明,旅客透过产生的PPC广告具有较高的转换率为12.7 % ,在平均水平。 Please remember this statistic.请记住这个统计。
So, what makes PPC advertising a risky option?所以,什么使PPC的广告有风险的选择?
It’s expensive.它的昂贵。
If you don’t know what you’re doing, you’ll just end up flushing money down the drain, money which you could spend for the development of other aspects of your online business.如果您不知道什么您正在做的,您刚刚结束了冲厕钱下来,流失,金钱,你可以用为发展其他方面的网上业务。
Essential in the success of a PPC marketing campaign is a solid business plan, where all the risks have been studied and all remedies to minimize the same have been implemented.至关重要的成功,一个PPC的营销活动是一个稳健的业务发展计划,让所有的风险已研究和所有补救措施,以尽量减少相同的已付诸实施。 This business plan can take many forms.这项业务计划可以采取许多形式。 Usually, however, online businessmen employ the following strategies:通常,然而,在线商人雇用以下战略:
* PPC marketing to generate visitors to a proven sales page. * PPC的营销产生访客到证明,销售页。 The sales page should have been subjected to numerous tests, and must be established as capable of converting visitors into customers.销售网页应该一直受到无数考验,必须建立能够转换访客变成客户。 Veteran internet marketers, though, will tell you that the process of testing is one of the most tedious tasks in operating an online business.资深互联网营销,虽然,都会告诉你,过程中的测试是其中一个最单调乏味的任务,在经营网上业务。
* PPC marketing to generate visitors to an * PPC的营销产生访客1 affiliate子公司 link, where the affiliate program’s sales page is established to be a proven seller.链接,如联属计划的销售网页,建立了一个证明卖方。 Much like the first strategy, only this time, you’ll be leading your visitors to an affiliate merchant’s sales page via your affiliate link.很像先战略,只有这个时候,您的领导您的访客联属商家的销售网页上,透过您的联盟链接。
* PPC marketing to generate visitors to a niche website that has a high Click Through Rate (CTR). * PPC的营销产生访客到合适的网站,有很高的点击率( CTR ) 。 This strategy is much akin to drinking your own blood.这个策略是很多类似的饮用水您自己的鲜血。 You’d pay for a PPC program to send you visitors, but you’ll earn from them as well via the ads on your own website which are displayed by the very same PPC program.您要支付1 PPC的程序向您发送旅客,但您从他们的收入,以及通过广告对您自己的网站,这是所显示的非常相同的PPC程序。 What is important when it comes to this strategy is to make sure that your website’s CTR, vis a vis the Cost Per Click (CPC) of the ads displayed therein, would fetch for you a什么是重要的,当谈到这一战略,是要确保您的网站的点击率,可见一对每次点击费用( CPC )上展示的广告,因此,将市值为您一 profit利润 that is greater than what you tend to spend for PPC advertising.这是大于你往往要花点击广告。 This requires continuous testing, and regular adjustments whenever appropriate.这就需要不断的测试,并定期调整适当的时候。
PPC advertising can indeed bring about more success for your online business, but much preparation should be made.每次点击付费的广告,的确可以带来更多的成功,为您的网上业务,但大部分的制备应作出。 It is not something that you could immediately implement.这是不是你可以立即实施。 Analyzing the battlefield is essential.分析战场是必不可少的。 Knowing is half the battle won, after all.明知是有一半的战斗韩元,毕竟。
And if, by some chance, your PPC advertising campaign proves to be a dud, never hesitate to cancel it.如果,一些机会,你的PPC广告活动,证明是一个哑弹,始终毫不犹豫地去取消它。 Prudence is still the better part of valor.谨慎仍是更好的一部分,英勇。