Archive for the 'adwords' Category

Free Adwords Audio Interview With Simon Leung

Posted by Mark Flavin
July 10, 2007 at 8:51 am

Hey Guys,

I just purchased the rights to a great interview with Simon Leung an ex-google employee
who helped develop Adwords and I want to pass it on to you right way for free.

Simon left his job at Google and started his own Internet Marketing
business. He used Adwords to get over 5000 subscribers in just
10 days at just 6 cents a click.

Here is access to the interview where he talks about how
he did this:

1st Half of the Interview

2nd Half of the Interview

To our success,
Mark

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5 Ways You Can Earn Through Your Blog, And JUST Your Blog.

Posted by Mark Flavin
April 21, 2007 at 12:31 pm

Alright, so you don’t have any digital products to offer, you don’t have any tangible goods to sell, you don’t have any special skills you can lease out, you don’t have any useful resources you can offer…

All you have is a blog.

Yes, a blog!

An online journal which is originally meant to serve like a diary, only, it’s a diary that is published on the internet and every person in the world, from North America to Tibet, can have access to whatever you will publish on its pages.

Now the challenge: how can you earn by using your blog, and JUST your blog?

If your answer is you can’t, then you’re lacking faith, my friend.

The fact is, you can earn by using your blog, and JUST your blog. Furthermore, you are not limited to a single earning opportunity when it comes to this avenue. There are a lot of potentials that can be found in those little web logs which are actually simplified and highly efficient content management systems possessing an interconnectivity that will generate direct traffic and some features that promise prominence in search engine results.

Here are 5 earning opportunities you can consider to fully monetize your web log.

1. Sign up with www.clickbank.com . ClickBank is a well established affiliate network that boasts thousands of products you can choose from. Simply survey the selection of products appropriate for the subject of your blog, and acquire your affiliate link. Whenever you’re recommending something in your blog entries, mention the products you have chosen and hyperlink the same with your affiliate links. This will lead your readers to the affiliate programs’ sales pages. If they decide to buy, you’d earn a commission per sale you manage to refer. Pretty cool, isn’t it?

2. Now, you’re not limited to ClickBank alone. There are other affiliate programs out there which you can dig up with some searching magic. There are millions and millions of affiliate programs in the World Wide Web, and some of them even promise a commission rate of up to 80% of the selling price. Imagine that! Affiliate programs are amazing ways to earn some serious cash through your blog.

3. Want to promote books? Amazon.com likewise has an affiliate program that you can choose to enroll with. Simply select the books most appropriate for the subject of your blog, and garner the corresponding affiliate links. Or you can copy and paste a code from Amazon and implement it on your blog. This will display contextually relevant products on your blog which your readers will be able to see. Books are sure sellers. And though Amazon does offer a relatively low commission rate, you’re sure to sell a lot of books through your blog. Everyone loves books! And Amazon is the internet’s most reliable digital bookstore!

4. Enroll your blog with Google AdSense or other Pay Per Click (PPC) programs. This will allow the PPC programs to display contextually relevant ads to your blog. Every time a reader of yours would click on an ad, you’d receive a certain amount of money. Imagine how much you can earn if your blog is generating thousands of visitors per day!

5. Sell advertising space on your blog. Whether they’re banners or simple text links, you can command a hefty price for the valuable “real estate” on your blog. But first, you must strive to increase your readership, which can be measured by the volume of traffic you’d be able to receive per day. A daily traffic of 10,000 visitors will surely take you places!

For more tips on making money with your blog & driving traffic to it,
Visit Rob Benwell’s “Blogging To The Bank”


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Day Job Killer Discussion & Reviews

Posted by Mark Flavin
February 8, 2007 at 9:28 am

Well it’s been over 24 hours since Day Job Killer was let out
of the bag - so what do you think of it?

I’d love to hear your comments, reviews & any results you
have had so far.
(just click the comments link below)
Also leave the link to your own website
so people can check it out.

If you haven’t had a chance to check out DJK yet
you can get your copy at:
http://www.markflavin.com/recommends/DayJobKiller


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Minimizing The Risks Of A PPC Advertising Campaign

Posted by Mark Flavin
January 15, 2007 at 11:43 am

You could potentially lose big by marketing via a Pay Per Click (PPC) campaign. This much is certain. By merely taking a look at how a PPC campaign goes, you’d know that you’ll have to invest some money to be able to get some targeted traffic. How much you’ll spend would depend on two things:

1. The going rate for the keyword you have selected; and
2. The number of clicks you want to gain.

The way PPC advertising goes is that you’d enroll with a PPC program, like Google AdWords, and bid for a keyword. If you win the bid, your ad will appear every time a user will make a relevant query in a particular search engine, with such query consisting of the keyword you have chosen.

The PPC program will advertise your ad and will charge you every time a user clicks on the same. You could put a ceiling on how many clicks you want per day by determining the budget you’re willing to spend. A price of $0.50 per click, for example, would net for you 50 visitors for $25.00.

What’s so good about PPC advertising, you might ask, that makes it worth the financial investment you’re required to deposit?

Well, PPC advertising will deliver highly targeted visitors. This means that the people who will click on your ad are really interested with the subject of your website, or your product, or your service. There would be a higher likelihood of them patronizing your business because they desire the information or the benefits your enterprise could provide.

Studies show that visitors generated via PPC advertising has a high conversion rate of 12.7%, at the average. Please remember this statistic.

So, what makes PPC advertising a risky option?

It’s expensive.

If you don’t know what you’re doing, you’ll just end up flushing money down the drain, money which you could spend for the development of other aspects of your online business.

Essential in the success of a PPC marketing campaign is a solid business plan, where all the risks have been studied and all remedies to minimize the same have been implemented. This business plan can take many forms. Usually, however, online businessmen employ the following strategies:

* PPC marketing to generate visitors to a proven sales page. The sales page should have been subjected to numerous tests, and must be established as capable of converting visitors into customers. Veteran internet marketers, though, will tell you that the process of testing is one of the most tedious tasks in operating an online business.

* PPC marketing to generate visitors to an affiliate link, where the affiliate program’s sales page is established to be a proven seller. Much like the first strategy, only this time, you’ll be leading your visitors to an affiliate merchant’s sales page via your affiliate link.

* PPC marketing to generate visitors to a niche website that has a high Click Through Rate (CTR). This strategy is much akin to drinking your own blood. You’d pay for a PPC program to send you visitors, but you’ll earn from them as well via the ads on your own website which are displayed by the very same PPC program. What is important when it comes to this strategy is to make sure that your website’s CTR, vis a vis the Cost Per Click (CPC) of the ads displayed therein, would fetch for you a profit that is greater than what you tend to spend for PPC advertising. This requires continuous testing, and regular adjustments whenever appropriate.

PPC advertising can indeed bring about more success for your online business, but much preparation should be made. It is not something that you could immediately implement. Analyzing the battlefield is essential. Knowing is half the battle won, after all.

And if, by some chance, your PPC advertising campaign proves to be a dud, never hesitate to cancel it. Prudence is still the better part of valor.


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