Are We In Control Of Our Own Decisions?

I’ve never heard of this guy before & don’t know his background but I just watched a video of Dan Areily speaking below & went and bought his book straight away!

Answering the question NO we are NOT in control of our own decisions!

The video is 17 minutes long and it’s worth watching every second of it.

It shows a great example of how a simple & what might seem a meaningless change to a website can make a massive difference when it comes to making sales.

The video is very funny & very informative. Enjoy.

Technorati Tags: Dan Areily, decision making, persuasion

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