Do you know the one secret to getting non stop traffic? If you don’t, you’re probably not getting it, are you? Interestingly enough, it’s really simple – and yet so complex that most people who want to make money on the Internet miss it entirely.

The secret to getting non stop traffic is giving your visitors a compelling reason to continue to come back to your site.

Put yourself in this situation. Pretend that you have a site that receives 10,000 visitors a month from natural search engine traffic. Let’s also say that this site has no mechanism for recycling traffic. Could you make money off of that traffic? Of course, you could.

Now, let’s say you have some recycling mechanism, such as a forum or an automatic “favorites” pop-up. And let’s say that you are able to effectively recycle 70% of your traffic. Assuming your natural search engine rankings don’t improve, you will receive 10,000 unique visitors the first month. The second month, you will receive 17,000. The third, you will receive 24,000. The fourth, you will receive 31,000 – and so on.

Do you see the power of this technique? All you have to do is give visitors a reason to keep coming back; and you can do that in a number of different ways.

One way is to offer some service that they can’t get in many other places. Perhaps you could offer free image hosting. Another way is to setup a community forum, which will keep traffic returning again and again. Additionally, you could offer a free URL cloaking service or dynamic content that is updated on a daily basis.

Whatever you do, provide excellent content and tools for your visitors and they will return again and again, increasing your traffic each month, rather than leaving it stagnant, as it was in the first model.

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Rather than giving you a single way to drive traffic to your websites, I’m going to give you a rundown of several of the easiest and most important tips for generating traffic – and allow you to try them all out yourself to determine what will work best with your given setup.

Traffic Generation Tip #1: Pick The Low Hanging Fruit Using SEO

Building natural search engine traffic for “low hanging fruit” is akin to building an asset. You are simply creating pages that have little competition, which upon being indexed, will immediately take the first, second, or third slot for their given keyword.

Traffic Generation Tip #2: Use Viral Promotion

At least once every two months, creating some type of viral product to generate more traffic for your site. This can be a piece of software, a PDF, an audio recording, a video, or an ebook. Whatever you select, make sure you make people want to distribute it for free – and make sure it has built in ways to bring people back to your site.

Traffic Generation Tip #3: Consider Legitimate Link Exchanges

Link exchanges only work if you do them with sites that get a lot of traffic and have high PR – and if you exchange them in places where people might actually click. Keep in mind that the traffic leaving your site probably would have left, anyway, but the traffic you gained wouldn’t have arrived any other way.

Traffic Generation Tip #4: Use Joint Ventures and Affiliate Programs

A joint venture partner or super affiliate can generate a veritable avalanche of traffic faster than any pay per click campaign, natural search engine traffic, or link exchange. So spend the time to find the right partners at the right times – and engage them personally.

Traffic Generation Tip #5: Always Recycle Traffic

Recycling traffic ensures that your traffic increases each month, even if your natural search traffic remains the same – or even decreases slightly. Find ways to recycle your traffic into regular visitors and you will increase your revenue each month.

And there you have it: five simple tips you can use to generate traffic to your site without too much additional work.

Among all of the ways to get free and instant publicity for your site, product, or project, press releases have to be one of the most effective methods. Press releases have been used for decades by anyone hoping to gain attention for whatever they have done, or are planning to do. This method of advertising, and it really is an advertisement, gets your message out to the entire subscribed readership of whatever publisher decides to print your press release. Let’s look at how you can submit a press release to reap the rewards of this great tool.

First, and foremost, you must write the press release. It should be well-written and include the who, what, when, where, why, and how of your sale, opening, or whatever else you’d be announcing. The writing should be clear and to the point, effectively using proper grammar. All words should be checked for spelling. The last thing you want is to put out shoddy work that won’t make it past the desk of it’s recipient. The publisher has total choice in whether or not to publish your press release, so you’re going to have to sell him or her on it. If you don’t feel that you have the ability to write an effective press release, consider having someone else write it for you. Sure, you may have to pay a fee for the service, but the rewards of a good press release make it well worth whatever you might have to pay.

Once you have the press release written, you will need to know where to send it. To do this you will have to compile the contact information of all the publishers you will want the release to go to. The most efficient way for you to do this is with an online search. Most everyone these days has a website for their business, and publishers of news and other writing are no exception. So get that list together, and send the release to each of them in the format they require. Bear in mind that you may have to alter the document several times to meet the requirements of individual publishers.

You may be contacted about the press release. If you are, answer their questions politely and thoroughly. They may be looking for a little more than what you put in the release, so it is to your advantage to be available for their questions. Once they have everything they need, they will publish your press release and potentially millions of readers all over the world will know about what your company is doing. What better, more instant way can you think of to do all that?

There are hundreds of places & agency’s to submit releases to. One of the most popular online distribution companies is PRweb

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The importance of planning cannot be stressed enough. Consider the dot-com failures in 2000 as an example. Many of the companies that failed did so, at least in part, because of poor planning. Not knowing the market, the competition, and the environment of business were just a few of the factors that could have been addressed and avoided with proper planning. Therefore it is essential in today’s world of internet marketing that planning be conducted thoroughly. Consider the following as steps in your plan.

Research is the first key step in the process. You must know your product, your company’s competitors, your target market, and the capacities of each. When planning you should be able to list both the benefits and the potential disadvantages of the product or service you are selling. Through planning at this stage you can avoid the potential problems associated with a product deficiency by developing ways to correct or even compensate for that deficiency.

Deciding what type of campaign you will run is very important as well. What is your budget? What is your staffing need? What will be the time-frame for the marketing campaign? These and other questions, some of which will depend solely on your unique situation, should be asked and answered at this point of the planning process. With the information laid out in front of you, it will be much easier to see just what limitations and hurdles you may have to overcome in order to effectively launch and carry out your marketing campaign. Also, don’t forget, this is a company-wide effort. Marketing staff should not be the only staff involved. Interdepartmental communication is critical.

Once you have your campaign up and running, be sure to monitor its impact. Various methods exist for monitoring the effectiveness of a marketing campaign. However, be sure to rely on the most important of all means first: sales and customer feedback. No matter what business you are in, these two factors will exist in one form or another, and they are crucial pieces of data you can use to fine-tune your strategy.

When the campaign is over, perform an exhaustive review of the entire process from beginning to end. Look for any signs of trouble, and also for points of excellence, and make note of them for your next campaign. Marketing is a learning process every time you do it, and only by noting what went right and wrong last time will you know where to place your focus next time.

While this is a very compact overview of the process, one common thread must be sewn throughout: Be aware, at every step in the process, of the strengths and weaknesses of the company, of your staff, of the product, and of the market. Only through this awareness can you make an effective plan, and only through effective planning will you succeed in internet marketing.

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