So Old Spice did it’s research & knew it’s target market for it’s mens shower gel but had to figure out how to target them. The Research suggested women purchase as much as 70 percent of the shower gel for men in their households, but using body wash struck some men as unmanly.
Therefore the ad campaign they had to create would have to target women who purchase the shower gel & make their shower gel seem more ‘manly’
So just like selling any product Old Spice had to find it’s target market, find a way to reach them, over come any objections the target market may have about the product, build their brand & sell their product.
And they did this by creating one of the funniest ad campaigns I have ever seen. You can see two of the ads below & see exactly how they targeted their market.
Not only is it an education in targeting your market but it’s also hilarious!
Ryan Deiss just released some new free search engine optimization software / market research software called‘Cherry Picker’
You can use the software to find niche markets with low competition and most importantly find low competition keywords which are easy to rank for in Google
Once you’ve identified low competition niches & low competition keywords using the software you can use The Recession Traffic System to get top rankings in Google for those keywords.
There are a few things I live by when it comes to online marketing. One is the A.B.B system & the other is being relevant.
Whether you’re talking to your twitter followers, your facebook fans, your blog subscribers or your email subscribers there is one think you have to be or they will STOP listening to you, and that one thing you must be is RELEVANT.
Put yourself in your subscribers shoes & ask if the messages you are sending them are relevant. The more relevant you are the more your subscribers will interact & take action & subsequently the more you will profit.
So the next time you send a tweet or facebook update, write a blog post or email message to your subscribers ask yourself are you being relevant because there is no greater insult then being irrelevant & no easier way to have fans & subscribers stop listening to you then sending them information & content they don’t want.
Marketing on facebook is now becoming a standard practice for most offline businesses. I know plenty of bars, nightclubs, restaurants, hair salons and many more businesses in my area are using facebook to interact with people & drive more business.
I mean companies are even hiring social media managers specifically for the task of managing their online social media real estate.
So a lot of businesses that are thinking about starting using facebook or haven’t been using it that long probably have a lot of questions about using it for business.
Questions like:
- Facebook etiquette: how often should we be replying to fans?
- Does using images prove to be more effective than just words on Facebook pages?
- How often should you post your website content on your Facebook page?
- Is there any value to creating and using Facebook groups?
So whether you’ve got an offline or an online business, take a look at some of the most common questions businesses have about facebook & see if the answers to them can help you get more out of facebook.
It’s time for another awesome retweet competition & your chance to win a free copy of The Recession Traffic System
Everyone who retweets the Two Step Traffic System blog post will automatically be entered into the draw to win a free copy of The Recession Traffic System.
To make it really easy for you, if you’re already logged into your twitter account you can just click the link below to send your retweet
Other wise just copy and paste this message into your twitter account:
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RT @markflav The Two Step Traffic System (get you website traffic) http://bit.ly/cgSXzT
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Good luck!! The winner will be announced Thursday the 8th of July.
I just got sent a link to this from a friend. It’s a very funny trailer detailing one family’s battle between using .Net or JAVA! Anyone who’s done any bit of programming will find this very funny, well worth a watch!
I always say there is no secret to getting website traffic. You either pay for it or use free traffic strategies to get it for free.
Well the two step traffic system works like this. You first use free traffic strategies to start making some sales & get some profits & you then invest those profits into a scalable paid traffic source so you get more traffic & make more sales. By scalable paid traffic source I mean the more you spend the more traffic you will get (Example: Pay Per Click)
So to do step one here are some free ways you can start getting traffic:
- Write articles and submit to directories
- Do tutorial videos & upload them to YouTube and other video sharing sites
- Do guest posts on blogs
- Do newsletter swaps with people in your industry
- Exchange links with sites in your industry
- Take part in your industry’s most popular forums
- Use social media (facebook - twitter) to distribute your content & develop a follower base
The second part of the system is to then invest your profits in paid traffic. Now most people think of Google Adwords when it comes to paid traffic but if you’re just starting out in pay per click I actually wouldn’t recommend you use Adwords first. There are plenty of other pay per click engines with traffic just as targeted but your price per click will be a lot less!
So there’s the two step traffic system. I hope you start implementing some of the free tactics & once you see some profits then start investing those profits in scalable traffic.
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Retweet this post to be entered into a free draw to win a free copy of The Recession Traffic System. Just log into your twitter account and click the retweet link below:
Last week I ran my first retweet competition where everyone who tweeted about my Marketing Trinity blog post was entered into a draw to win a free copy of The Recession Traffic Systemand the draw for the winner is today.
Find out if you’re the winner in the video below!
Click The Post Title Above To Read The Rest Of This Post & View The Video
So Old Spice did it’s research & knew it’s target market for it’s mens shower gel but had to figure out how to target them. The Research suggested women purchase as much as 70 percent of the shower gel for men in their households, but using body wash struck some men as unmanly.
There are a few things I live by when it comes to online marketing. One is the 
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